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StickyDate:February 23, 2023Posted By:Kathrin HahnCategory:Business, Finance, Marketing & FinanceTag:business, digital marketing

Marketing & Finance: A Perfect Match for Business Success

Marketing and finance are two vital functions in any business. They are intertwined, and both contribute to the overall success of a company. Marketing generates revenue by attracting customers and creating brand awareness, while finance manages the money generated by these efforts. When these two functions work together, the results can be outstanding.

Marketing’s Role in Business

Marketing plays an essential role in the growth and success of a business. It is the process of creating and delivering value to customers through advertising, promotions, and other marketing tools. Marketing helps businesses build brand awareness, attract new customers, and retain existing customers. By being able to create a strong brand image, businesses can differentiate themselves from their competitors and increase their market share.

Finance’s Role in Business

Finance is the backbone of any business. It involves managing the money generated by the business, including income, expenses, and profits.

The finance function of a business is responsible for creating budgets, analyzing financial reports, and making decisions that ensure the financial stability of the company.

Financial management is crucial in ensuring that the business is operating efficiently, and the resources are being used effectively.

The Importance of Marketing & Finance Integration

Marketing and finance are two of the most critical functions in a business. Integrating these functions can lead to improved business performance and increased profits. When finance and marketing work together, they can make informed decisions based on data and analysis. This helps businesses make informed decisions about marketing spend and budget allocation, allowing them to achieve better results. Fortunately, https://earnathome.click has the resources you’ll ever need to successfully integrate these functions.

Benefits of Marketing & Finance Integration

There are several benefits of integrating marketing and finance for your business, some of which are:

Improved Marketing ROI: Integrating marketing and finance helps businesses make informed decisions about their marketing spend, allowing them to achieve a better return on investment.
Better Budget Allocation: By working together, finance and marketing can ensure that resources are being allocated to the right areas, maximizing results.
Increased Customer Satisfaction: When marketing and finance work together, they can ensure that customer needs are being met, leading to increased customer satisfaction.

In conclusion, marketing and finance are two vital functions in any business, and when they work together, the results can be outstanding. Integrating these functions can lead to improved business performance and increased profits. Businesses should prioritize the integration of marketing and finance to achieve better results and maximize their potential for success.

StickyDate:February 11, 2023Posted By:Sophie WeberCategory:Marketing & FinanceTag:content strategy, market

Marketing Blockchain Projects Tips

Marketing has traditionally been a weakness of many tech start-ups, especially in the early years. The reasons for this are different and varied. Many start-up companies are run by young and inexperienced managers or project managers. They have a strong sense of the product or development. They usually don’t understand or appreciate the value and importance of a marketing campaign. The reason for this is mainly a lack of experience or education in this field. The founders of blockchain companies and projects are no different. However, if you want to market your blockchain projects, reading crypto blog will enlighten you on topics regarding blockchain for business.

Tips for marketing your blockchain project

Define your market

Even if the blockchain is behind your start-up and plays an important role, it only forms the backend. You still need to create a strong brand to promote your project. The branding can certainly have the idea of using blockchain technology in the start-up as a topic.

Your mission statement, the long-term goals, and the visible elements you develop should be related in some way to the topics of blockchain, cloud, and crypto. Emphasize that you use technology in your start-up and make this fact the core of your corporate identity and branding. In this way, you position your company in a niche where potential customers and investors can easily find it.

Set goals that you can achieve

Like any successful marketing strategy, yours should start with numerical goals and milestones. Create a plan that allows your marketing team to know exactly what the campaign is about and what the goals are at all times.

The goals you set for your team should also have strict deadlines and a content plan that accompanies the campaign. This way you create a clear and linear marketing path with new content on a regular basis. The more consistently and professionally you can do this, the more positive and successful the result will be for your blockchain start-up.

Define your content strategy in advance

You need more than just a solid business plan and website to successfully market your blockchain startup. You need content that explains what your company does, what values it represents, and how the blockchain technology used can help customers.

Consider creating a detailed white paper, and use marketing funnels such as blog posts, and others to convey detailed information about your project and your company. Control the content so that some of the information requires customers to provide their contact information in order to access that information.

StickyDate:February 2, 2023Posted By:Kathrin HahnCategory:Business, Finance, Management, Marketing & FinanceTag:business, business loans, marketing strategy

Unpacking the Role of Payday Loans in Modern-Day Marketing

Payday loans have become a widely used financial tool for those who require quick access to money, but the role of these loans in modern-day marketing is often overlooked. This type of loan is essentially a short-term loan that is given to a borrower in exchange for a fee. It is usually taken out with the promise that it will be repaid within a few weeks or on the borrower’s next payday.

Payday loans are often seen as a last resort for those who are in desperate need of cash, but they can also be used as a marketing tool to attract potential customers. If you want to try using it, search for things such as what financial places like Advance Loan are near me so you’ll be able to have a smooth transaction.

What are Payday Loans?

A payday loan is a type of short-term loan that is designed to be repaid in one lump sum on the borrower’s next payday. Hence, “payday loans”. These loans are often used by people who need money quickly, but who do not have a bank account or the credit rating to get a traditional loan.

How Payday Loans can be Used as a Marketing Tool?

If you own a business that offers payday loans, you can use your existing services to generate new leads and turn them into paying customers.

There are actually a few ways that can be done to use payday loan business to generate leads for your other marketing efforts.

Offer a free trial period – If your business offers payday loans, you may opt to offer a free trial period for new customers that requires no credit check or upfront payment.
Offer a referral program – One of the best ways of generating new leads for your business is to offer a referral program that offers cash or other rewards to your current customers.

Developing a Marketing Strategy for Payday Loans

One of the most effective and successful marketing strategies for payday loans will depend largely on the specific type of loan that you offer. If your loan is for large amounts of money, you will want to focus your marketing efforts on different platforms than if you provide small loans.

Additionally, if your business is online-based, you’ll want to focus your marketing efforts online. Make sure to take your competitors’ marketing efforts into consideration when you create your marketing strategy.

StickyDate:October 10, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:community, market

Tips For Marketing Cryptocurrency

There are a lot of new cryptocurrency launches. Without some media headline attention it is difficult to stand out. Therefore, it is time to take a careful analysis at cryptocurrency marketing. Instead of joining the industry publicity, cryptocurrency companies (https://bitcoin360ai.com/de/) should create their own message. The need to integrate their project into the big blockchain conversation. There, the news about cryptocurrencies and cryptocurrency marketing is more likely to be noticed. The news meets people who are interested in it and want to find out more about it.

Focus on the appropriate audience

Anyone who buys a cryptocurrency token is therefore far from familiar with company policy. Instead, different coins also bring in different profits. Some choose companies that create something while other people focus on foreign exchange algorithms. Other buyers have completely different priorities.

It takes more than just creating a token to be attractive to investors. It means that the focus of investors must be directed precisely to their own token. Some of these customers make their choice based on a company’s personal details, while others observe the channels in which the new cryptocurrencies are presented.

Be available and active in your community

Some crypto communities are practically left to their own devices. However, this means that the experiences of old hands and newcomers are often not shared with each other, which neither shows the community nor you and your cryptocurrency in a good light.

On the other hand, you should actively participate in the community and be available to answer questions. You should also start conversations yourself and influence them positively with your knowledge, answering questions, giving feedback and conveying your ideas to the audience.

In order to be able to generate money later with crowdfunding, you should present your ideas to people and give them feedback again and again.

Watch what’s happening in your community and industry. At the same time, you should take the necessary steps to be able to answer your audience’s questions at any time.

If you want to successfully present a cryptocurrency on the market, you cannot avoid good cryptocurrency marketing. It should start as early as possible and not when the product is launched. It is also important to generate customers early on through marketing. This is the only way the start of the cryptocurrency can be a success.

StickyDate:October 3, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:customer needs, marketing strategy

Towing Trade: Develop Marketing Plan

To develop a marketing strategy, you need to clearly define the goal. Then the way to reach the goal is described. You determine the target group. Then the message is formulated that should reach the addressee.

How to develop marketing strategy for towing company

Determine the goal

In order to be able to develop a marketing strategy, companies first need a goal – and a realistic one at that.

A realistic goal for the marketing strategy could be: In a year your industrial customers should know that you now also offer services in the IT area.

How marketing budget and marketing goal are related

The available marketing budget has a direct effect on the marketing measures and thus on the achievable goal. With a budget of 1,000 dollars, for example, it is not possible to realize national advertisements or radio and television spots. This constraint also affects the achievable goal.

On the other hand, you can use social media platforms if you want to advertise your towing company san jose. Put the link to your website and people will learn the services you provide.

Select target group

The financial and human resources of every company are limited. The central question is therefore: What can you do with the available resources? It is therefore important to use scarce resources correctly. Which subgroups of potential customers should the marketing activities be focused on? This is where the greatest chances of success are.

Tailor marketing messages to customer needs

Marketing messages can be very different depending on the company or industry. A towing company, for example, will use different messages than a sports car manufacturer or a PC service provider.

Marketing messages are so different because customers’ needs are different, even if they buy the same product. Some pay attention primarily to the price, others to the properties of the product. This is the case with almost all products regardless of whether they are consumer goods or complex capital goods.

Select marketing tools

Once you have formulated the marketing message, it must be conveyed to the target group. Now it’s time to select the marketing tools. These must be combined in such a way that the marketing goal is achieved. This requires knowledge of what can and cannot be achieved with the individual marketing tools.

StickyDate:August 18, 2022Posted By:Christina GlocknerCategory:Business, Marketing & FinanceTag:business website, digital marketing, improve online presence, marketing, marketing strategy, online marketing, online presence, optimization, optimize visibility, search engine, search engine optimization, search engine results pages, search query, SEO service, web content, web search

Digital Marketing And SEO Service

Marketing is primarily using tactics or techniques designed to reach a target audience with the intention to advertise, promote, offer, or sell. In the business world, marketing is used to promote a brand, offer a product, or provide a service either to a specific audience or to the general population. Marketing is then fundamental to any business to set and employ marketing strategies so as to facilitate, fuel and support business growth. After all, it is the people, consumers, that businesses need to be successful.

Digital Marketing And SEO Service

As the world continues to move towards digitization and digitalization, information has become conveniently available and accessible because of the World Wide Web, the internet and digital devices. Because of this, more and more people go online for just about anything. Since marketing is about being able to reach and connect with your audience, it is important that you be at the right place and time. This means being where your audience is. Today, it is online – the World Wide Web.

This is where digital marketing comes into play. Essentially, it is all marketing initiatives carried out online, which is why digital marketing is otherwise known as online marketing. Businesses maximize various digital channels like search engines which may entail an SEO service, email, social media, and other websites so as to reach and connect with their existing and potential customers. Communication or correspondence via multimedia messages or text are also included.

When putting digital marketing into effect, online presence is a must. To have an online presence, one should have web content – data or information on the web. This makes creating and running a business website important, as every data and information, whether in text, image, video, or audio format, and everything else on your website is web content adding to your online presence. Your website also serves as your address or headquarters online where your potential clients, customers, and associates can find and reach you. Furthermore, it is your major digital marketing tool and channel for your digital marketing initiatives.

Building Online Presence And Optimizing Visibility

The web is then a massive system of diverse data and information, meaning a great number of online presence where each has its own unique identity, including yours. Your unique online identity is what you need to build up, improve and optimize in every possible way. Getting an expert SEO service such as privatesectorseo.com to aid you in this initiative can be beneficial and worthwhile to your business.

An SEO service is offered by an SEO or digital marketing company or provider, such as privatesectorseo.com. SEO, which stands for Search Engine Optimization, is the careful process of implementing on a website or web content best practices or techniques to strengthen online presence, optimizing its visibility on the web, especially when users search the web for information connected to your brand or business.

The web is an almost limitless wealth of diverse data and information that users can access. To make it possible for users to locate a certain information on the web, a search engine is used. Google Search, or simply Google, is an example and is the largest and extensively used search engine worldwide.

Search engines have a stringent and systematic algorithm to process web search queries made by users. When a search query that is related to your brand or business is processed by a search engine, your visibility relies on the relevance, credibility, and authority of your online presence. The stronger your presence, the better your visibility and the possibility for your web content to appear and get top positions on the search engine results pages (SERP). Appearing on the first page or getting high ranking positions on SERPs, users are more likely to see your website and click on it. As a result, you receive organic web traffic and potential customers, which in turn betters your business revenue.

StickyDate:August 12, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:online marketing, social networks

Guide To Marketing Cabinets Online

Online shops are an important part of the internet. The number of shops is increasing and more and more customers are choosing to check online shops before visiting a store or retailer. However, this has meant that the competition has become very fierce. There are a variety of shops in the same industry. In order for you to be successful with your online shop, marketing for your e-commerce is extremely important.

Wholesale bathroom cabinets: What is online marketing about?

The aim of online shop marketing is to make your e-commerce and its products or services known to people. For existing companies, an additional online shop serves to increase the reach of the company or to expand the market.

But whether you’re a newcomer, a pure e-commerce business, or an existing business that also operates the store, the competition is the same and it’s fierce. Why should people buy from you and not from one of the numerous other stores? What sets your shop apart from the competition? What are you better at? Do you perhaps have special offers or a special service? These are all questions that marketing is about.

The goal of marketing your online wholesale bathroom cabinets shop must be to sell the store and its products or services. It is to make known to the people but that’s not enough. You also have to inspire people and be able to win them over as customers. For example, by offering special offers or services that the competition does not have. Marketing campaigns are the key to success.

Why is wholesale bathroom cabinets online shop marketing important?

Online shop marketing is important for your online shop to be successful. This is best illustrated with a self-experiment. Just think about the last time you were looking for something yourself. Alternatively, simply search for an item in your store. As if you were a customer. Remember how many different offers there are, how many search results. Most of them online stores like yours.

If your store already appears at the top of the list when searching, then you have done everything right with the marketing. The goal must be for you to appear high in searches, as these are the links most likely to be clicked. In addition, you must also be present in social networks, on special websites and portals on the subject, etc. Marketing is important to help you stand out from the crowd and stand out against the competition.

StickyDate:June 13, 2022Posted By:Angelika SchulzeCategory:Marketing & FinanceTag:digital currency, nft marketing

How Artists Can Market Their NFT Art

Artists can earn real money with their digital works (NFT), provided that these are also seen, found, and then bought by potential buyers on the large marketplaces.

Anyone who cannot fall back on a well-known brand name or a huge fan base in the social sector will not be noticed in the NFT market either. The popular marketplaces for NFT Art are abundantly flooded with art and other items, making it difficult for potential buyers to keep track of the offerings. Advertising opportunities are also only possible to a limited extent on the market squares. So, without an NFT marketing agency, how else do you find your buyer class, or are perceived as an artist in the coveted buyer class?

There are several possibilities:

Sell on curated marketplaces
Engage influencers
Find collaboration with selected brands
Build the social community on the most common channels
Use galleries and their market presence
Hire agencies for SEO
Book Google Ads (also use other search engines)
Book digital advertising space
Give away airdrops to create visibility

These are my previous experiences as an artist dealing with NFTs. Selling crypto artworks is a challenge for any artist. I have had the best experience working with web strategists. The extensive know-how, the great cooperation, and the fair prices have helped me greatly.

If you have any good tips on how to best overcome the challenge of selling NFTs, let me know.

ALSO READ: Manage Your Wealth And Assets – Hiring A Wealth Manager

C. Kaminski Collection – creative wall design or as NFT

The C. Kaminski collection opens the door to a new world – the world of modern abstract painting. It is colorful, surprising and enchanting, lively, and inspiring. In this world, we discover the unknown. Each image of the C. Kaminski collection is signed and receives a certificate of authenticity with a serial number.

Also for outdoor paintings, partitions, and privacy screens for outdoor use – C. Kaminski. The visual effect especially for the garden area, as room divisions, for terraces and conservatories. Individual exterior walls of residential buildings, industrial buildings, and the commercial sector. Abstract images for outdoor facilities create a stylish ambiance and are extremely light and stable due to graceful wall thicknesses, weather-resistant can be wiped off without residue with anti-smog properties and anti-graffiti.

Design Partition Wall

Design partition walls for indoor and outdoor use, Made in Germany, quick to set up & an important part of the hygiene concept. The partition wall models are custom-made and easy to clean.

Modern privacy screen

Modern design Privacy fence as an exclusive, opaque, and maintenance-free privacy screen for more privacy on terrace, balcony, garden or by the pool.

StickyDate:November 9, 2020Posted By:Julia StraussCategory:ManagementTag:Condominium Insurance

First-Time Condo Dweller? Why Your Unit Needs Condominium Insurance Coverage

If it’s your first time to live in a condo, you may think that the insurance coverage of the building will suffice as your protection against property losses. It would be best to think again, or better yet, have a read of the Master Policy of the condo building’s insurance coverage, which you can obtain from the Condominium Association.

Take note that many condominium dwellers take out insurance policies for their unit, because the Condominium Association’s policy does not provide protection for everything inside individual homes. Still, read the Master Policy thoroughly because condominium insurance can be quite complex, there being two types of coverage for condos.

Find Out What Type of Insurance Coverage is in the Master Policy

While one is called “Bare Walls-in” this coverage is only for the real property. By its title alone, it denotes that coverage does not include whatever installations or fixtures included inside your unit.

The other type is “All-In,” which is the kind of insurance that will include the additions, fixtures and installations that are present inside your unit.

You should also check if there’s a clause that includes cover for damages caused by flooding and wind, because most Condominium Association policies usually include them

Now if your Condominium Association has been collecting monthly fees from insurance, you might be surprised to find out that you are actually paying for a commercial insurance and not a homeowner’s insurance coverage, as you had presumed. Read a copy of the policy to find out what the deal actually covers. In most cases, the monthly fees you’ve been paying are only for an insurance policy covering the common or share areas of the building, such as the hallways, and the pool.

Once you have determined and found out your unit and all the things you have in it, are not as covered as you thought them to be, it’s time to visit https://www.condoinsurancecoverage.com/ where you can get assistance in getting the right kind of condo insurance coverage that you need for your unit.

What to Expect as Insurance Coverage for Your Condo Unit?

When looking at condominium insurance, don’t just look at the price quote, because insurers tend to include other values to their insurance offering. The best way is to compare by way of apples-to-apples, because you might be comparing a cheaper priced coverage against one that includes more than just the standards.

Keep in mind that there’s a huge number of insurance providers competing against each other, adding additional features might just convince you, they are the right fit. Some examples of extra features are coverage for spoiled refrigerated items due to power outage or equipment breakdown, identity theft or reimbursement for debris removal in case of calamitous events. We all know that living in a condo can sometimes be too tough and it’s just right that you’ll have some fallback in case events like these happen.

StickyDate:July 4, 2020Posted By:Jana BohmCategory:Finance

Ways on Marketing Your Lending Company

Generally, running a lending business entails a very tight and close competition within the financial industry. In fact, there is a high number of people that need cash in a hurry. Knowing this, most of them need a loan and often run to the trusted and well-established bank. Some are seeking financial aid through government endorsed programs.

So, as a lending company, how do you attract clients to go and look after your service? Basically, you need to offer them financially related promos like credit card applications through your lending company. Another way is to level up your marketing effort by doing the following steps below.

Basic Steps in Steering Up Your Lending Company

Check the following steps below to effectively market your lending company especially over the web. Click https://www.accreditloan.com/ to see an example.

Utilize content marketing

Generally, the main problem of most lending companies is that they are not able to maintain their relationship with their clients. Many clients do not have the urge to go back to the lenders to have another transaction. That’s why it is important to keep your clients that are already part of your business instead of finding new ones.

Moreover, to be able to do this, create content marketing that can help you have a better relationship with the customers. This is pretty much applicable for both existing and new clients. Aside from that, content marketing utilization can help you in updating your existing clients about your new products without noticing that you are selling them something new.

Rule in content marketing: directly write informative content for clients and not the one that is more on selling.

Visit direct mail marketing from time-to-time

Another best way to level up your financial marketing strategy is to attempt utilizing direct mail marketing. Most people usually turn off the moment they feel that you are selling something to them. Usually, this happens due to the involvement of email marketing.

However, email marketing is an effective approach when done properly. Rather than utilizing the email marketing, try to use direct mail marketing which is more on the personal side.

Utilize the Pay-Per-Click

Compared to direct mail marketing, pay-per-click or PPC is a little bit more impersonal. You just have to sit and relax and wait for someone to click over your ad. However, this is an effective marketing tool which is easy and hassle-free as well.

Date:March 14, 2023Posted By:Jana BohmCategory:Finance, Marketing & FinanceTag:towing business, towing business finance, towing industry marketing, towing marketing and finance

Towing Business Marketing and Finance – Strategies for Success and Growth

In today’s business world, it’s not enough to just provide quality services or products; you need to market them effectively to reach your target audience. For towing businesses like tow truck Santa Clara, this can be a challenge, but with the right strategies and techniques, you can succeed in this highly competitive market. In this article, we’ll discuss some effective marketing and finance strategies that can help your towing business grow and succeed.

Effective Marketing and Finance Strategies For Towing Business

Create a Strong Brand Identity

One of the most critical aspects of marketing your towing business is creating a strong brand identity. Your brand should be memorable and represent the values and qualities that your business offers. Start by designing a logo that is simple, yet eye-catching and easy to recognize. Use the same colors and font across all marketing materials to create a cohesive and consistent brand image. Your website, social media pages, and advertising should all reflect your brand identity and help establish a recognizable and trustworthy business presence.

Develop a User-Friendly Website

In today’s digital age, having a user-friendly and informative website is crucial to the success of any business. Your website should be easy to navigate, visually appealing, and provide all the necessary information about your towing services. It should also be mobile-friendly, as many people use their smartphones to search for local businesses. Include a clear call-to-action on your website, such as a phone number or email address, to make it easy for potential customers to contact you.

Leverage Social Media

Social media platforms like Facebook, Instagram, and Twitter offer an excellent opportunity to reach a broader audience and build relationships with potential customers. Create social media accounts for your towing business and post regular updates, including pictures and videos of your services. Engage with your followers by responding to comments and messages promptly. Use social media to promote special offers, discounts, and events to attract new customers and keep existing ones engaged.

Offer Outstanding Customer Service

Providing outstanding customer service is essential to the success of any business, and the towing industry is no exception. Your team should be knowledgeable, friendly, and professional at all times, and provide timely and efficient services to customers. Ensure that your employees are properly trained and equipped to handle any situation that may arise. Ask for feedback from customers and use it to improve your services and customer experience continually.

Build Strong Relationships with Industry Partners

Building strong relationships with industry partners, such as auto repair shops, insurance companies, and car dealerships can help you generate new business and establish your reputation as a reliable and trustworthy towing service provider. Attend industry events and network with other professionals in your field to establish these relationships.

Optimize Your Online Presence

Search engine optimization (SEO) is critical to the success of any business with an online presence. Optimizing your website and social media pages for search engines can help you rank higher in search engine results pages (SERPs) and attract more traffic to your site. Use relevant keywords in your content, meta descriptions, and URLs. Build quality backlinks from reputable websites to improve your domain authority and search engine ranking.

Manage Your Finances Effectively

Managing your finances effectively is crucial to the success and growth of your towing business. Keep track of your expenses, revenue, and cash flow to ensure that you are operating within your budget and making a profit. Create a financial plan and set goals for revenue growth and expansion. Consider working with a financial advisor to help you make informed decisions and optimize your financial performance.

Conclusion: Marketing and Finance for Towing Business

In conclusion, marketing and finance strategies are critical to the success and growth of any towing business. Creating a strong brand identity, developing a user-friendly website, leveraging social media, providing outstanding customer service, building strong relationships with industry partners, optimizing your online presence, and managing your finances effectively are all important components of a successful towing business. By implementing these strategies, you can attract new customers, build your reputation, and grow your business over time.

Date:November 4, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:buy and hold, staking

Finance: Investing In Cryptocurrency

Investing in cryptocurrency is technically a pretty safe bet.

Ways of making money in the decentralized blockchain world

Investing in cryptocurrency: buy and hold

This is certainly the easiest way if you want to invest your money in cryptocurrency.

You buy crypto like bitcoin, simply leave them in your wallet and wait. This is similar to buying gold, putting it in a vault, and hoping that it will appreciate in value and that you can sell it at a higher price in a few years.

Investing in cryptocurrency: lending

Lending is a second way to let your crypto work and use it as an investment. In principle, lending means nothing other than lending.

It works very simply. You own Bitcoins, Ether, etc., and simply lend these cryptos via a crypto exchange. Depending on the provider, you get around 5% – 10% interest per year. There are always more with certain tokens or providers, but of course, the risk also increases.

Investing in cryptocurrency: staking

In principle, staking means you make your tokens available to the blockchain network so that the network keeps running.

This allows transactions to be carried out on the network. People buy, sell, trade, etc. and make their coins and tokens available so that everything works well. Depending on the blockchain, the Proof of Stake ensures that the system works.

You can think of it as a kind of cooperative. There you pay in and thus acquire a share in this cooperative. As a result, you also benefit according to your shares from what the cooperative generates.

Depending on the platform, 5% – 20% interest or returns per year can usually be realized for staking.

Invest in cryptocurrency: Liquidity Mining

Liquidity Mining can be roughly imagined as follows: You are an exchange office on the blockchain.

There are people who want to exchange their ethers for bitcoins, for example, or who want to exchange their bitcoins for ether.

From a technical point of view, there are exactly such exchange offices on the blockchain. This exchange office is not owned by a person or a company but is also decentralized again. It practically belongs to all the people who participate in this exchange office and provide liquidity.

This is where liquidity mining comes into play. This means that you make your bitcoins available to this digital exchange office decentrally on the blockchain. They are then there and can be exchanged.

There are exchange fees for all people who want to exchange. These in turn flow to all those who have provided liquidity.

Date:October 17, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:Internet advertising, target group

Online Marketing For A Selling House

The Internet plays an important role in everyday life for many people. Because of this, online marketing has become indispensable for small and medium-sized Boston metro companies.

Reasons why online marketing is so important when selling a house in Boston metro

Life is becoming more and more virtual

The Internet has not only conquered the world in recent decades, it has also changed it significantly. People’s lives are increasingly taking place virtually and, above all, on mobile devices. If you want to reach your target group today, you should no longer rely solely on print advertising. Online advertising is placed exactly where people are, namely on the Internet.

Internet advertising is precisely tailored to your target group

Advertising on the Internet offers numerous advantages over classic advertising media such as posters or placements in trade journals. A big advantage of online marketing is that you can tailor your advertising to your target group and also measure the reactions.

With a marketing tool, you can optimize your online ads for specific search terms. Your online advertisement will only be displayed if the internet user has searched for the relevant term. This enables your advertising to be distributed to specific target groups.

Stay competitive

Anyone who does not exactly occupy a monopoly position with their products or services will also be faced with competing companies. Because even if you don’t want to set up your own website or deal with social media marketing, the competition may have done it long ago and have become active in the areas of social media and others. Don’t be left behind by the competition and get into virtual marketing. Online advertising should not replace your offline marketing strategies, but is an indispensable supplement.

Online presence opens up new opportunities for customer acquisition and customer retention

The Internet takes word-of-mouth to a new level. Many Internet users get information about companies, products and services on the Internet and not only want to find out pure facts from the manufacturer, but above all want to benefit from the experiences of others.

Mobile Marketing – Advertising directly on the smartphone

In the field of Internet marketing, mobile marketing is becoming increasingly important. While the time on the notebook or computer is usually limited to limited sessions, tablets and smartphones are always carried along. This form of marketing includes various advertising strategies such as sending messages via SMS or MMS as well as online ads in apps and on mobile websites.

Date:September 8, 2022Posted By:Angelika SchulzeCategory:Marketing & FinanceTag:local marketing, small businesses

8 Tips for Marketing Small Businesses Locally

Effective marketing is an art and must be done in a targeted manner. This applies to large and small companies; especially for small companies with a tight advertising budget, effective marketing can be all the more difficult.

But especially in our modern times, even small businesses use the Internet to carry out smart and effective advertising measures that increase the awareness of your company and help you to have more customers, even if you do not sell your service or products online.

While small companies, especially brick-and-mortar retailers, still invest a lot of money in newspaper advertising, these small companies strongly disregard online marketing, with a large part of the main target group staying here.

In addition to “not paying attention” to online marketing, there are many other mistakes that small businesses make every day in the field of online marketing.

Here are 8 tips to set yourself apart from your competitors and reach more customers.

1. Be represented online with your company

Especially in today’s world, where much takes place almost exclusively online and even television advertising is only characterized by online shops, and online price comparisons, this tip seems redundant, but many companies give away enormous potential because they are not properly positioned.

If you search locally on Google or inquire about certain retailers, you will notice that many still do not have their own websites or just have Facebook profiles, despite them considering it as “my website”.

Nowadays, a meaningful online presence is almost essential for survival in order to continue to exist, because today’s customer is spoiled and often first and foremost informs himself online about the company, the product and service offer and then makes the decision to buy in the store because the online presence helps to reduce concerns about the business and to gain trust.

2. Offer your customers a variety of contact options

The times we live in are fast and often hectic. This is also a reason why people make fewer and fewer phone calls, but communicate with each other in text form with messengers, as this form of communication offers the practical advantage of postponing the conversation and answering when you feel like it.

You should also consider this aspect of modern communication as a company. In addition to the general contact route via telephone, also offer the possibility to contact via e-mail, Facebook Messenger, or even Whatsapp.

3. Be active locally on social media!

Social media offer small businesses with a local connection a wide range of opportunities to build their own community. Interact with local users, create local events, and create local content.

4. Locally related content on your website and blog

If you are specifically active locally with your company, it is advisable to give your website a local reference, so that Google is better informed that you are mainly active in your city, because apart from your contact details and the imprint, Google does not learn much about your local offer. For example, if you offer online marketing seminars in Düsseldorf, Cologne, Leichlingen, Leverkusen, or Langenfeld, you should make sure that the local reference is also named on the corresponding information page on your website or blog.

ALSO READ: How Artists Can Market Their NFT Art

5. Local events and promotions!

Every company has special offers from time to time. The important thing here is how you communicate this!
If you are currently running a discount promotion, you can use it as a “local event” on your blog or your offer section on your website or promote this promotion as an event on Facebook.

6. Encourage your customers to rate you

Word-of-mouth has always been important and will always be. The wonderful thing about today is that you can now leave recommendations digitally and for everyone to see. Encourage your customers to leave you nice reviews on Facebook, Google, Quandoo, and any other portal with rating options, because this way you attract more customers psychologically and also increase your general ranking on Google.

7. Link offline marketing with online marketing

Our world is becoming more and more online, but offline marketing should not be neglected either. Rather, you should link it to the field of online marketing!

Give your customers information about your online presence, show that you are active on Facebook, and point out your blog with great news.

8. Be creative, be different!

Give your business a face and distinct character and show that on your website, blog, and on your Social Media Channels! Acquire your own and special way in which you post and distribute Facebook & Instagram content, develop your own writing style and visually stand out from the “disgraceful” everyday monotony.

Conclusion

Effective marketing is not always easy. Rather, it is often associated with risks to decide on “the one right strategy” and costs and time expenditure are also incurred. But the efforts are worth it and it is also worthwhile to pursue these efforts aggressively.

Small local businesses in particular should not underestimate and ignore the opportunities offered by local marketing, especially in the field of Online Marketing.

If you create your own “Fire” Shaping online and offline will take you past your competitors with great success.

If you want to achieve more with your company and set yourself apart from your competitors, we are happy to assist you in all marketing matters and develop a concept with you and for you so that you can achieve your goals!

Date:September 5, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:planning, targets

Finance App: Business Budgeting Tips

Planning systems can be used to identify and eliminate coordination deficiencies between operational functional areas. Unfavorable development tendencies can only be recognized at an early stage by plan/actual comparisons and largely neutralized by countermeasures.

Dovetail the strategic with the operative planning

Operational planning should be derived from longer-term strategic planning. In controlling practice, however, the strategic goals are usually not reflected in the operative, strongly financially oriented annual planning. However, budgets provide little information about the causes of sales losses.

The best personal finance app is particularly suitable for the integration of strategic and operative budget planning.

Take into account non-financial targets and benchmark-oriented goals

The possibilities of planning should be fully exploited with a view to long-term livelihood security and economic success. In addition to financial target values, non-financial target values should therefore also be integrated into the planning process.

Traditional budgets place too much emphasis on cost compliance and discourage rather than encourage innovation. They are too focused on internal factors rather than strategically important external drivers.

For this purpose, suitable benchmarking partners should be sought, with whom one can exchange information about indirect and administrative processes in particular. Plan goals can be derived from this.

Replace fixed and budget targets with self-relative targets

The positive over fulfilment of plans can lead to perseverance if environmental factors are not taken into account.

For a more objective performance evaluation, it is therefore advisable to link budget specifications with environmental factors. If, for example, the overall market develops better than assumed in the planning, the sales budget originally set must be adjusted to the overall market development.

Introduce dynamic, rolling planning as an early warning instance

With dynamic planning preferably in the form of rolling quarterly planning, changes in the environment can be taken into account in the planning. At the same time, the success indicators should be limited to a maximum of 25.

In addition to the company’s ability to react more quickly, a “rolling forecast” can also reduce the planning effort.

Reduce the level of detail in effort planning

Detailed planning based on individual accounts is complex and has a high potential for errors with high process costs. In addition, the view of essential statements of planning and reporting is blocked. The effort planning should therefore largely be carried out at the income statement or account group level. Turning away from questionable “figure cemeteries” creates freedom for the actual interpretation of the data and the control of the activities of the business.

Date:August 13, 2022Posted By:Jana BohmCategory:FinanceTag:invest strategically, investing in old age, investments

Important Points When Investing In Old Age

The third phase of life, from working life to retirement, also affects the financial situation. New pensioners must review their investment strategies and adjust them if necessary.

The thought of retirement makes many working people happy. However, it also means having to reorient yourself and structure everyday life differently, because priorities shift when you retire. Where the focus used to be on work, in everyday life as a pensioner it may be on the hobbies you love, the grandchildren, traveling or the garden and your own home.

Social and emotional change is one thing. Something else, highly relevant, is the financial adjustments. The income from work is lost, but the monthly benefits from the first and second pillars are paid. Are these benefits enough for a carefree retirement? Not at all. There is an income gap for most of them. Anyone who started making private provisions early on can close this gap of 20 to 30 percent in excess spending.

Clarify your finances after retirement

“60 is the new 50,” many people say. In fact, retirees are much more energetic today than they used to be. You are fit, and adventurous and still have numerous plans and goals. Therefore, assets should ideally continue to grow in retirement so that retirees can maintain their accustomed standard of living and enjoy their time. Maybe the finances are even enough to fulfill a long-awaited dream. It is therefore important to plan the financial resources well. Anyone who has already invested their assets in financial investments before retirement should review their investment strategy.

A financial assessment serves as the basis. The income is compared to the expenditure budget. The income gap mentioned is shown. It is also checked whether the standard of living can be maintained. It is highly advisable to carry out such a status assessment years before retirement.

With the layout, the consideration of the assets, and the knowledge of the amount of the income gap, the available money is planned as follows:

The so-called consumption part aims to cover the annual income gap for the first five to ten years after retirement.
The growth part comes into play when the consumption part is used up.

Invest money strategically: Shares and Bonds

The growth part and the consumption part require different investment strategies. Because the more short-term the money has to be available for everyday expenses, the more important investments with low exchange rate fluctuations are. On the other hand, investors should invest the money that will only be needed after a few years in a more risk-averse manner in order to potentially obtain higher returns.

For the consumption part, it is important that the funds are liquid – i.e. easily and quickly available. Investors should therefore choose a conservative investment strategy – for example with an account solution or investments in fixed-interest bonds (UK bonds 2022), defensive shares, or fund solutions. Although these yields less return, the forms of investment are much safer.

Investors with a longer investment horizon invest in the growth part. This also allows them to invest in more volatile assets like stocks and enjoy potentially higher returns. Important here: Don’t put everything on one “stock market horse”. Diversification, i.e. the spreading of risks across different forms of investment.

Anyone wishing to invest their assets should seek professional advice. Because with the right, early planning, and the resulting investment strategy, nothing stands in the way of enjoying retirement financially.

Date:March 8, 2022Posted By:Jana BohmCategory:UncategorizedTag:banking industry, cash flow

Loan: Benefit of Financial Companies

Financial institutions offer a wide range of services and different types of banking products to consumers and commercial customers. The importance of financial institutions to the overall economy is evident during market booms and recessions. During booms, financial institutions provide the financing that supports economic growth. During recessions, banks restrict lending. This can worsen the financial problems of a country. It can draw attention to economies’ heavy dependence on the financial sector.

Moneylenders and insurance companies have been lending people money and insuring against losses for centuries. In many countries, they encourage or even force banks to lend money to homebuyers and small businesses. Easy credit encourages consumer spending, and that spending drives economic growth. Customers who are once approved for a personal loan can easily apply for loans.

Consumers for personal loans

Consumers are often either people with cash looking to get back on their money or people without cash who need to borrow money to cover their short-term expenses. Banks perform as mediators between these two groups. People with cash lend money back at a nominal interest rate. Banks lend the same money to consumers at a much higher interest rate. The difference between the price a bank pays to borrow and the price it charges its own customers to borrow allows the bank to make a profit. In many cases, the importance of financial institutions is most evident during a recession, when savers are short of cash and banks lack the money to finance consumer loans.

Financial institutions offer different types of loans

Financial institutions offer different types of insurance ranging from life insurance to insurance on mortgage contracts. Insurance companies and banks also cover other financial institutions. If a bank defaults, its losses are partially covered by the other institutions that insured them. In individual cases, this can lead to systemic risk. This describes the danger that the collapse of a major bank will affect other banks and the economy as a whole.

When large banks and insurance companies default, government regulators are reminded of the importance of financial institutions to the economy. Regulators in many countries regularly scrutinize financial institutions. They try to solve short-term cash flow problems before these problems become major problems in the banking industry.

Date:February 2, 2022Posted By:Jana BohmCategory:Marketing & FinanceTag:business, digital marketing

Auto Loan Business Advertise Online

For local and regional companies, online advertising is still gaining importance in the competitive arena. Advertising online is relatively inexpensive. It can also address the right target groups on a small scale if you know how. Make use of the Check Now button to bring users to your business.

Why is online advertising important for auto loan pre approval businesses?

Online advertising is any form of advertising over the Internet. The “online” share of the entire advertising market has just exceeded the 50 percent mark. More than 330 billion US dollars are spent on it worldwide. Of course, this has to do with the fact that people are getting more and more information via the Internet.

Tips for online Auto loan pre approval advertising: Most important channels and methods

Search engine advertising: Google and others display suitable ads before and after the “organic” search results for every search. The advantage is that you only pay when the ad is clicked on, and the price per click can be adjusted. “Responsive ads” are those that automatically adapt depending on the advertising space.

Display marketing: This screen advertising appears in various forms on the websites of third parties. The quality of the ad radically determines whether it is actually registered.

Social media marketing: In purely quantitative terms, Facebook is still the top dog among social networks. However, so-called ads are also possible on many other of the now numerous social media. Again, they are tailored to the environment of each individual platform.

Influencer marketing: Here people with a certain influence “take over” the advertising, for example through product placement. Care must be taken to ensure that no violations of competition law regulations take place. The prices usually depend on the number of followers.

Website and newsletter

The “classics” of online advertising are of course your own website and e-mail marketing. Here, too, high-quality content is now at least as important as the presentation of the actual offer. The users or addressees must therefore already recognize an advantage from the content.

Directory advertising: The good old business directory now has numerous online descendants. Internet directories are also instruments for search engine optimization. However, you must uniformly maintain them and always be up to date.

Affiliate Marketing: Here, companies advertise through the websites or other channels of partners with whom appropriate agreements are made. Compensation is almost always performance-related. A few representative examples of affiliate marketing speak for diversity.

Incidentally, online advertising and classic advertising via print ads, flyers, posters, etc. are by no means mutually exclusive. A professional advertising concept will always sensibly coordinate both.

Date:November 4, 2021Posted By:Jana BohmCategory:Business, Marketing & FinanceTag:business, managing finances

Local And Small Business Digital Marketing Advice

Local and small business digital marketing does not have to be tough. Many businesses regard it as a demanding process that necessitates a significant amount of time, money, and a large team of employees. They are sometimes correct, but most of the time they are simply attempting to do too much at once. You can also visit if you have an issue with your business or digital marketing, as well as a truck accident.

Your website – Keep it simple

Your company’s online face is your website. It’s a marketing brochure for your company’s brand, services, values, and the kind of clients you work with. As a result, it should include all of the pertinent information about your business. This makes it simple for someone to locate the information they require before contacting you. There are a plethora of excellent companies that can design and create a website for you. Make sure you do your homework before calling any of these businesses so you know what to expect. The best website-building advice I can provide is to keep things simple.

Reviews – Your customers are your biggest representatives

Reviews are very important to your company’s reputation. Positive or negative reviews and how you deal with them can be a deciding factor for the customer when it comes to their decision to contact you. That’s why it’s a good one to respond to every review. Similar to using real images of your work and developing text that gives your site personality, answering reviews shows people that you are human. Local and small businesses need to show they care about the customer. If someone gives you a positive review, thank them. If someone else gives you a negative review, respond as you would if someone were to give you negative feedback in person. This shows that you care about what people say about your business and that you want to engage with your customers even after working with them.

Social Media – Use your channels and increase your audience

Businesses of all sizes should use social media. Create a company page, update it with all the necessary information and use it regularly. Social media sites like Facebook, Linked In, Instagram, and Twitter can be very helpful in promoting a business. In addition, they are great sites to promote your services and post original content such as blogs and videos. Use them correctly and you can find your market, interact with it and increase your following. Social media signals are also starting to affect SEO. Some websites may have already created a generic page for your business. It’s good to go through all the major profile sites for local and small businesses and see which ones have done this.

Email Marketing – Keep it short and sweet

Email marketing is one of the best ways to market your services and content to a high-quality audience. People who sign up for your emails ask you to communicate with them. You can do this by highlighting any specials and deals you may be offering, notifying them of new blog posts or resources on your site, or simply sending a monthly update on what your company has been up to and what’s going on. awaits. An easy tip to keep in mind is to keep the email short but sweet.

Content Marketing – Find Your Audience and Plant Seeds

Content marketing for local and small businesses can certainly take time to get it right. It’s one of those tasks that you can do more easily if you have some time to devote to it. You need to determine the exact strategy, which means finding the right websites with the discussions and content you can participate in. This is also a very good way to find a new blog and page topics for your website. If someone has a question that requires a longer answer, write about it and post the full answer on your site. You can then reply to the person on the site where you found the topic and redirect them to the full answer on your website.

Date:August 10, 2021Posted By:Jana BohmCategory:Marketing & FinanceTag:forex trading business

Marketing Forex Trading

By far the largest market in the world is the foreign exchange market. On average, currencies worth 4.8 trillion dollars are traded around the clock, five days a week.

Worldwide foreign exchange trading was only available to professionals until the turn of the millennium. These days, you can find 海外fx おすすめ online to help forex traders.

Who is Forex Trading Suitable for?

For some years now, a small fraction of the global trillion business has also been available online to private speculators who want to earn a lot of money in a short period of time. Malicious traders are often called gamblers. As practically everywhere on the stock exchange, it is important to note: the high chances of winning are offset by the high risk of loss. Everyone has to be aware of that. Anyone who may shy away from the risk involved in trading stocks should definitely refrain from foreign exchange.

Anyone who dares to enter the foreign exchange market should only do so with a very small part of their savings. The money invested could, if things go wrong, quickly and completely “gambled away”.

How does currency trading work?

Around the clock, currencies are traded around the world. Accordingly, currency pairs are always traded on the foreign exchange market. Each base currency that is bought is offset by a quote currency that is sold.

The exchange rates are determined every second by the respective supply and demand ratio. However, other exchange rates also have an impact on the respective currency pair. Interest rate decisions, political decisions, assassinations and accidents can also influence exchange rates.

How can you make money in forex trading?

To be successful in the forex trading business, you must watch the market very carefully and have some experience.

Basically, exchange rates are subject to unpredictable fluctuations, which can also take on considerable proportions during the course of the day.

If you then take into account that foreign exchange transactions can be made with a leverage of up to 500, profit and loss opportunities quickly become clear.

Date:April 29, 2021Posted By:Kathrin HahnCategory:Uncategorized

Strategies for Selling or Buying Properties

There are so many factors that are taken into consideration in the buying and selling of real estate properties. These can be anything from economic conditions, job growth and interest rates. So when selling or buying house from, expect that it will not always be as what you expect the price will be.

It doesn’t matter how the real estate market behaves, whether a newbie or pro can use several strategies that will propel their sale.

Identifying Your Target Market

Probably, this is the primary strategy that can be used to succeed, especially if you are working as real estate agent. There are a lot of businesses and real estate brokers who are focused on niche market and work hard to be seen as an expert in it. This gives idea of what is driving the market, identifying the involved risks and above all else, to where the market is headed both in short and long term.

For instance, real estate brokers who know the information about new school or transportation project may impact the marketing strategies to be used.

What’s the Marketing Budget?

Yet significant element to succeed in real estate business is to come up with marketing budget and to stick with it. Literally, there are hundreds of ways of spending your marketing budget like on real estate sites, social media marketing, postal marketing and email marketing. At the same time, the spending budget must be focused on the target market.

Create a Social Media Page and Website

No matter who your target market is, it is imperative to establish your online presence. Good thing, this can be performed by having a website and also, dedicated social media account like on Twitter, LinkedIn, Instagram and Facebook. After all, creating social media accounts are mostly free but it brings huge potential to expand reach. In fact, search engines can be used as well to market the property like by paying for an ad campaign.

Encourage Word of Mouth and Referrals

Majority of the successful real estate brokers are generating a number of deals via referrals from their previous clients. Getting customer referral is actually considered as the most valuable when buying or selling a house.

For instance, a new customer feels more comfortable working with a real estate agent when they are referred by a colleague, a relative or friend. This approach can always be boosted by providing referral bonus program to the person who have made the referral.

Date:April 15, 2021Posted By:Christina GlocknerCategory:ManagementTag:financial management, hiring a wealth manager, managing your money, preserve assets, wealth management, wealth management services, wealth manager

Manage Your Wealth And Assets – Hiring A Wealth Manager

When it comes to services on financial planning, wealth management is deemed to be the highest level. In general, wealth management would include thorough management of investment combined with tax guidance, financial advice, estate planning as well as legal assistance. Usually, affluent or wealthy clients work with a wealth management firm as they provide this kind of services. Although you may not need wealth management today, your circumstances may and can change over time. So, at some point, you will have to take a look at wealth management as well as a wealth management firm to help you. With that, check out true potential wealth management reviews.

True Potential Investor is a wealth management company aren’t only committed to helping their clients manage their wealth but also make it grow through various options. The company has access to thousands of experts across the globe where their team make informed investment decisions on their Fully-Managed Investment Portfolios. Furthermore, their methodology aims to cut down risks, maximize returns, as well as make certain your money will do more. Regardless of your financial circumstance or goal, True Potential Investor has the solution to best suit and meet your needs. Do check out true potential wealth management reviews.

What Is Wealth Management?

As mentioned, from the services offered by an investment advisor or a wealth manager, the most advanced is wealth management. Typically, a wealth advisor prepares an investment plan and strategy that is specifically tailored for a client to aid in managing their wealth and other asserts. They usually provide their services to very affluent clients and may also have expertise in the various kinds of financial questions that impact the ultrawealthy. They frequently coordinate or match up other services among other professionals, like working with an accountant or a lawyer, for a better wealth management plan.

Hiring A Wealth Manager

In terms of all your needs for financial planning, a professional wealth manager must be able to provide you the assistance and services that you require, which includes:

Investment planning
Retirement planning
Tax planning
Estate planning
Education planning
Business planning
Insurance
Debt management
Income protection as well as asset preservation

While financial planners may provide the same kind of services offered by wealth managers, their services are frequently offered separately. This means that you need to purchase every service that you may need. For instance, if you need assistance for your retirement income and hire a financial planner, some will help you formulate a plan for your retirement income and you only pay for that service they have provided. If you require other services from, you will need to pay for those too.

Wealth managers primarily work for individuals with high-net-worth as well as ultra-high-net-worth. Hence, they help clients with very large amounts of wealth and assets. Unlike financial planners, they provide an array of services bundled into a single comprehensive wealth management package. The needs of clients are the factors that will determine which services of wealth manager are required.

Date:January 12, 2021Posted By:Jana BohmCategory:FinanceTag:bitcoin, cryptocurrency

The Bitcoin Boom – Should You Start Investing?

After a turbulent year, Bitcoin has set a new record. Many investors are confused: Is it worth starting? Or will the trip end suddenly?

Bitcoin Explained Simply for Dummies

What happened?

Bitcoin is by far the world’s largest and most well-known cryptocurrency, and its year-end surge is breathtaking. By early 2020, it will start at approximately US$8,000 and currently exceeds US$30,000. At the same time, he even jumped the 34,000 dollar mark.

Looking for the Best Bitcoin Mixer? Check out Coinomize.

Why is Bitcoin so popular?

Experts gave several reasons for the rapid rise in the exchange rate of Bitcoin: It is very important that the topic of digital currency has shifted to the center of investors and entrepreneurs. For example, the huge payment service PayPal wants to allow its customers to pay in digital currencies. The interest rate pandemic and the related surge in government debt have also generally increased interest in digital currencies.

The current boom may attract more curious people. Although many people jumped on the current roller coaster, participants did not adequately think about the risks and side effects of unstable asset classes.

Who is currently investing in Bitcoin?

Overall, interest in cryptocurrencies will increase significantly. Time and time again, individual reports trigger jumps. Electric car pioneer and Tesla boss Elon Musk recently caused turmoil: He asked about the possibility of converting the assets of electric car manufacturers from U.S. dollars to Bitcoin.

Although cryptocurrency has long been regarded as a niche market by professionals and gamers, it is now easier to participate. In the past, relatively complex operations were absolutely required through wallets, but special offers like Börse Stuttgart’s Bison app make it easier for ordinary private investors to get started. Those who do not need cryptocurrency but want to benefit from the performance can now make a small investment in funds deposited in Bitcoin.

However, more importantly, there is growing interest in institutions. At the same time, professional investors and even iconic figures in hedge funds are increasingly joining in-and have large amounts of capital.

How did Bitcoin perform in the first corona accident?

Like a stone. The first major financial crisis since the advent of cryptocurrencies showed that Bitcoin (usually compared to digital gold) has not become a safe haven for investors, they sold their positions. The ratio has dropped by as much as 50%. One of the main reasons: In recent years, many investors have made huge profits in cryptocurrencies. Those who lost money in the stock market in March sold Bitcoin to make money. Many investors returned later. You can find detailed background information about the spring accident here.

What if I win now?

With careful consideration and depending on your personal circumstances, it may be a good idea to include at least some bitcoin bonuses. Either spend money elsewhere or speculate that prices will eventually fall. But please note: the profits of cryptocurrencies may be taxed. However, they are still a new and complex investment, so experience, especially safety, is scarce.

Should I enter cryptocurrency now? Investing in Bitcoin is still risky. The volatility is huge and it is difficult to determine its true value.

Date:October 6, 2020Posted By:Christina GlocknerCategory:FinanceTag:augment finances, business line of credit, business loans, business term loan, equipment financing, kinds of business loans, SBA loans, types of business loans

Låne Penger På Minuttet To Augment Finances And The Major Kinds Of Business Loans

There are several reasons as to why many låne penger på minuttet, from funding an emergency expense, for home repairs or renovations, to funding a trip, or even for shopping. Whatever the reason may be, these small loans could very much help in augmenting your finances. Such small loans wherein people are able to låne penger på minuttet or borrow money by the minute have become widespread because of the convenience of easily being granted one and where pay out only takes a few minutes as well.

While small loans may be easily obtained from lenders and financial institutions, these types of loans don’t require any security or collateral, a certain item of value. Since the lenders are more at risk, the interest rates are usually higher than secured loans or loans that require collateral. Nonetheless, provided that you know how to manage your finances and payments well, these small loans provide you the opportunity to spend the loan you got for almost anything you want. But, in terms of business purposes, you may need to borrow more.

When starting a business, expanding a business, or perhaps require funds to correct some concerns on your cash flow, consider taking out a business loan as the amount you could loan is much bigger which you could maximize to ensure your business operations run smoothly and that your business plans are carried out for more potential revenue.

Kinds of Business Loans

There are various kinds of business loans that many financial institutions and lending institutions offer. Similar to small loans, some business loans are unsecured whereas some are secured. This means that the borrower pledges a collateral or an asset against the debt. This could be in the form of stocks, company vehicles, or business equipment. If the loan isn’t settled, the lender may repossess or claim the pledged collateral or asset.

To give you an idea of the different loans used for businesses purposes, let’s have a look at some of the major kinds of business loans.

Small Business Administration Loans (SBA Loans)

The Small Business Administration of the US partly backs loans from $5,000 to $5 million in order to aid small businesses, but commercial banks and online lenders actually provide the loans. As the government backs these loans, the APR rates are lower and where the repayments are longer as the lenders have more assurance and confidence that the money lend will be returned. SBA loans could be utilized for just about any business purpose, however the process of applying for one is long and laborious.

Business Term Loan

This is a traditional form of business loan wherein you could loan a lump sum amounting from $1,000 to $500,000 and pay it back over next years. The terms for repayments are typically between 12 months to 60 months (1 year to 5 years), though there are lenders offering terms that are longer and shorter. Business term loans are unsecured and could be used for any business purposes. But since it is unsecured, lenders look at the credit score of your business, your average monthly or annual returns, as well as your overall financial health.

Business Line of Credit

These loans are similar to a credit card but with lesser credit ratings. A maximum amount of credit could be granted which you could use at any time you need. As soon as you have paid back the money you could take out more wherein you only pay the interest on the borrowed money. Funding time is however short as many businesses get approved in a day. Terms for repayment are typically from 6 months to 12 months, however the terms will depend on the credit score and revenue of your business.

Equipment Financing

While business loans could be utilized to buy equipment for your business, an equipment financing loan make use of the equipment you purchase as a collateral for the said loan. Because of this, a business with poor credit ratings may apply for this kind of loan. While still in the process of repaying the loan, you could already make use of the equipment you have purchase. The amount of the loans will depend on the cost of the equipment and the repayment terms are usually around 60 months or 5 years.

Date:May 25, 2020Posted By:Kathrin HahnCategory:Uncategorized

How Crucial it is to have a Marketing Company work for You?

If you have never experienced working with a marketing agency before or perhaps, trying to find a new agency and wonder how they would deliver from the job and professional relationship you’d have for them, then you are in luck to find this article. Marketing firm plays an integral role for a business like for those offering title loan for a car, entertainment, commercials and infomercials, product launches and everything in between.

What Exactly a Marketing Company Do?

No two agencies are the same. Their role in a business is going to vary widely. However, typically duties and responsibilities of a company include but not limited to the following:

Conduct research about the products and/or services, market competition, audience and the business itself
Plan a strategy to strategically position the business as well as its services and/or products to the market
Create a marketing language and visual design for the marketing materials
Generate core sales and marketing pieces from presentations, websites, email campaigns, ads, landing pages, social media and so forth
Advise or work on marketing budget
Plan and perform advertising strategy that’s within the budget
Track and report performance
Gather, analyze and use marketing information and;
Hold quarterly or monthly meetings regarding new promotions in place

The marketing agency will do their best to know more about the industry and product, think of a strategy on how to generate or sell sales leads and so on. As soon as the visual designs and core messaging are put in place and approved by the client, the marketing firm will then create a key sales piece in launching the product brand.

Progressing the Job and Duties after Establishing the Basic Needs

In most cases, the key sales pieces will include bigger efforts like multichannel campaign funnels, sales sheets and websites. By the time when everything are in their place, the role of the marketing agency will shift to monitoring its performance, driving more traffic and then, make necessary adjustments.

Driving traffic is a critical part of the marketing agency’s job. This could take in several forms such as traditional advertising, digital ads, TV/radio as well as social media.

In most cases, these are referred to as marketing tactics. The firm and the client have to figure out what strategy would work best with the needs of the client without going beyond their budget as well.

Date:May 18, 2020Posted By:Kathrin HahnCategory:Uncategorized

Seeking Financial Aid through Government Endorsed Programs

Were you financially impacted by the Covid-19 outbreak? If you do, then you might just be eligible for paid family leave, unemployment insurance, disability insurance, relief from financial institutions, student loan relief and statewide moratorium on evictions.

Let us say for example that you have unfortunately loss your job or perhaps had the work hours reduced and have met the eligibility requirements, you can get Unemployment Insurance or UI benefits from the Employment Development Department of California.

California Eviction Moratorium

California has released statewide moratorium in relation to renter’s residential evictions whose financial capability suffered because of the Covid-19 pandemic. The moratorium is valid from March 27 to May 31, 2020.

Say that the virus significantly affected your capacity to pay either the entire rent or portion of it, then you should:

Save your financial documentation
Explain your current financial situation to the landlord and relay how much you could pay
Pay as much as you can for the rent

In the event that the landlord is still trying to force evict you for not being able to pay the rent and has done the steps mentioned, that is when you should reach out to a local legal aid provider.

Getting Relief from Financial Institutions

California worked so hard is mitigating the financial burden brought by Covid-19 among its citizens who are struggling to pay their monthly bills and mortgage.

Several financial institutions like US Bank, Wells Fargo, JP Morgan Chase, Citigroup and almost over 200 state-chartered banks have made commitment of providing financial relief for homeowners and consumers in California to help them get through tough times.

Grace Period for making Mortgage Payments

The said financial institutions will be offering mortgage-payment forbearances of around 3 months or 90 days if your finances are heavily impacted by Covid-19. This allows people to delay or reduce their monthly mortgage payment. On top of that, they have to:

Provide streamline process to request forbearance for Covid-19 related reasons that’s backed with proper documentation
Confirm the approval of as well as terms of the forbearance program and;
Offer the chance of extending forbearance agreement if you continue experiencing financial difficulty because of Covid-19.

It is crystal clear that the pandemic has brought severe damage to worldwide economy and its citizens. Thus, having their business to shut down, be laid off at their job and everything in between causing their finances to be heavily affected. Regardless, you need to work on your financial literacy on how to navigate through these situations such as using professional services to invest in cryptocurrency and grow your money and the likes.

Date:April 25, 2020Posted By:Kathrin HahnCategory:Uncategorized

5 Unknown Low-Cost yet Effective Marketing Tips for Businesses

Are you currently sifting through the vastness of the internet to find a way to quickly boost your sales as well as profits? To top it off, on how you could execute such feat without having to spend significant sum of money and cause you to find experienced bankruptcy attorneys in case of unforeseen predicament?

See what will Bring You Money

If that is the case, then the tips that’ll you are about to discover in this article can be a big help in the process.

Tip number 1. Seek for low-cost methods on how you could improve the perceive value of service or product offered. Once you are done with that, perform a dry run on raising the price. Gauge your next move from the result of the price test.

Tip number 2. Limiting your customer’s decision to a question answerable by “Yes” or “No” helps big time. Of course between the two, you want them to choose the former. As much as possible, never include an option that will make them think “which one”.

This is due to the reason that the more options offered to them, the higher the chance that your consumers would procrastinate and never arrive to a decision. This ultimately makes you lose sales and profits.

Tip number 3. Give customers a demo of how low cost your service or product is. Fortunately, this can be done by giving them a breakdown of the price from its lowest time increment. For example, a product that would cost them only $1.30 a day or ($500 for the whole year). Your customers would be more enticed knowing that they only have to pay a small fee for something.

Tip number 4. Make sure to give surprise bonus to every transaction before you complete the sale. This will prevent customers to develop last minute hesitation and even change their minds to buy the product or avail your service. This is due to the reason that the surprise you offer is creating an illusion that they are getting more for their money, which in reality included in the pay they make. Again, it is all about creative marketing strategies.

Tip number 5. Prospect clients who are asking questions are oftentimes close to making a purchase. You just have to find their soft spot. You must know how you can capitalize on this and simply answering their questions will not cut. Instead, give them reasons why they should be buying your product or perhaps, personally lead them to make the purchase.

Date:February 21, 2020Posted By:Julia StraussCategory:Business, Finance, ManagementTag:Cash Flow Management, Cash Flow Projections, Cash Flow Statement

Cash Flow Management : A Critical Financial Aspect When Running a Business

Cash flow management is critical to all types of businesses. Large or small, entities with cash flow issues often struggle when meeting monthly financial obligations. Aside from payment of day-to-day overhead costs including payroll, businesses might need additional cash to settle payments to suppliers, pay loan amortizations and in some cases, to invest in new equipment or technology, as well as make plans for expansion.

That is why cash flow is regarded by many as the primary indicator of the health of their business enterprise. A positive cash flow means money projected to flow in as results of business operation exceeds the funds needed to meet financial obligations as they fall due.

Conversely, a negative cash flow denotes that the business does not generate the expected income or has trouble in collecting and managing their receivables,converting their inventories, paying their expenses and liabilities.

Organizing the Basic Elements of the Cash Flow Concept

Based on what has been described above, there are three activities driving the cash flow of a business: business operation, financing and investing. A good business practice is to organize the financial information of the three activities by way of a Cash Flow Statement. That way, they can determine the actual financial conditions of a business.

An even better practice is to use those financial data in making monthly Cash Flow Projections. The projections will then serve as income benchmark and investment and financing parameters to follow when making financial decisions.

Cash Flow from Business Operations include cash received from customers during the month, whether as C.O.D. or as collection of receivables due within the month. This will be reduced by cash paid to meet ordinary operating expenses and payment to suppliers in the same month.

Cash Flow from Investing Activities Cash disbursed to purchase additional equipment, software or other forms of capital expenditure.

Cash Flow from Financing Activities – Money coming from this particular activities include the business owner’s investments, and funds derived from bank loans or lending institutions. Reductions of cash flowing from these activities will be by way of payments to periodically settle related loan/s and partial withdrawals made by the business owner.

Businesses structured as C corporations present different kinds of investment activities as they deal with issuing shares of stock for subscriptions as well as pay dividends to stockholders.

Rental Businesses Not Exempt from Cash Flow Issues

Although rental businesses may seem less complicated that those engaged in manufacturing, trading and service-providing businesses, landlords are likewise susceptible to cash flow issues. Problems usually arise when a great number of tenants do not pay on time or eventually fail to settle the defaulted payments.

Landlords with multiple properties and firms invested in property rentals, usually hire project management professionals to avoid cash flow struggles. Many have come to realize that the root cause of rental defaults are results of inadequate tenant screening or insufficient background checking.

U.S. states have sifferent laws that limit the reasons by which applicants can be rejected as tenants. Still legal reasons for rejections are usually supported by documents or recommendations gathered by way of background checking.

In Georgia, Atlanta, property management stockbridge companies offer conventional services that come with guaranteed results. These may include assurances for tenant replacement, pet damage protection, best price for property repair and similar other promises, all serving as proof that their property management services can bring positive cash flow results.

Date:February 15, 2020Posted By:Jana BohmCategory:Business, Finance

Financing the Cannabis Business: How to Manage It Properly?

Basically, the issue regarding the proper funding of the cannabis business is the complexity of its legalization. Based on the federal level, marijuana is actually not legal. However, when it comes to its utilization for recreational purpose, it is approved legally within nine states and in Washington DC. At the same time, it is also decriminalized broadly in many states.

Because of this decriminalization, the market is generally the main focus for those wanting to put up a cannabis business.

Bank Financing for Cannabis Industry

Since challenges for the marijuana industry still do arise because a go signal was not yet totally provided by the federal government. Having this scenario, almost all banks are under the governance of the federal government. However, the federal government categorized cannabis-related transactions as a criminal act, banks covered under the federal government cannot handle any cannabis money for Stocktrades.ca.

This is applicable even if the reasons for needing the money is for personal use won’t be a cause for approval. The main reason is that the bank is covered by the laws on money laundering. Once the bank is caught doing a money laundering act, heavy penalties should be imposed.

Alternative Financing Options for Cannabis Business

Since bank financing for marijuana business is not feasible, good thing, there are other financing options available. However, these alternatives are not the ideal ones, they are less stable compared to banks. Luckily, since they are not regulated under the FDIC, they are not obliged to comply on the same financial laws. And, another thing is that cannabis business startups with limited funding can now be possible.

Equity fund

Actually, there are three primary ways in order to get funding through equity. These are crowdfunding, angel investors, and venture capital firms.

Crowdfunding – this funding is very common for business start-ups.
Angel investors – this funding has an AngelList which contains section intended for assisting those who are in need of investing in cannabis.
Venture capital – this option is good for those who are planting funds for start-ups.

Debt fund

This financial options can be feasible through getting of loans via business credit cards. However, this seems to be a little bit trickier compared to the first one.

Online lenders – they offer short-term funding for marijuana business. But, they don’t give credit cards.
Debit system – the use of credit cards are permitted but a special debit system can be used.
POS systems – this funding system can allow to handle starting from the very beginning of the process up to the end point of sale.

Date:January 23, 2020Posted By:Jana BohmCategory:Business, FinanceTag:annual budgeting tips, budgeting, corporate budgeting, proper budgeting

Tips For Better Budgeting For The Year Ahead

The annual budgeting process is often inefficient, time-intensive and provides little value. The practice of budgeting shows that successful companies look beyond the financial content and also focus on ‘soft’ aspects such as culture and behavior. It is precisely this combination that enables companies to improve their results and strengthen their competitive position. After the summer, many companies restart their budgeting process to prepare the budget for next year.

The Importance and Use of Budgets Within an Organization

As an alternative, there has been a talk of ‘beyond budgeting’ for years, whereby the budget cycle is completely discarded. There are indeed companies that no longer have an annual budget round but work with ‘rolling forecasting’. However, this is a bridge too far for most companies. They do not want to abolish the budget but strive for a more efficient and effective process. But this should not be the case. Budgeting allows companies to look at current financial data whether the company has sufficient funds for future projects or whether the company needs to take out a loan, no guarantor needed. These are just a few scenarios where budgeting can help.

What does the budget process look like?

The process starts with the objectives and strategy an operating budget a liquidity budget an investment budget a balance sheet forecast. Project organizations – such as construction companies, machine manufacturers or business service providers – must also prepare a project budget as a fifth component.

How can the process and quality of the output be improved?

The budget cycle does not seem like ‘rocket science’ but is a difficult process in practice. It is not uncommon for companies to spend months discussing and adjusting the figures.

Ensure clear roles and responsibilities

The budgeting process is not a financial party for the CFO and controllers, but a company-wide process in the context of the strategy. The process is coordinated by ‘finance’ but the input must come from ‘the business’. After all, business managers can better assess what needs to be done and what is required for that. The business is the budget holder and owner of the figures, finance is responsible for the process and must make it into a coherent whole.

Don’t start too early and make a schedule

A budget is the result of the business plans. The condition is that the budget cycle has a short lead time and that there is a clear schedule stating who, what and when should be done.

Start with the sales, end with the cash

The budget process starts with the preparation of the operating budget. Finally, the liquidity budget can be made with cash flows from operational, investment and financing activities. If the company is ‘short of money’ then additional financing must be looked into in a timely manner.

Work with current data

Build the budget ‘bottom-up’ with volumes and rates or cost prices. Controllers need these input variables in their financial models to arrive at euro amounts. In addition, this allows the differences between the budget and the realization to be analyzed better later.

Manage the data

Special budgeting software can then offer a solution. There are also ERP systems in which the budget is made so that the realization can easily be compared with the budget later.

Work with scenarios

Scenarios are not predictions, but descriptions of a possible future. They provide insight into the consequences of potential events and help companies prepare for this. The development of scenarios is a learning process in which consideration is given to what the company can do if a certain event or situation occurs. By changing the input variables in the budget, what / if analyzes can be performed.

If the budget model is set up properly, then the scenarios not only pass on to the result but also to the balance sheet and cash flows. This allows companies to anticipate potential liquidity shortages and additional capital needs in a timely manner.

Budgeting is a useful activity if it is not seen as a financial exercise.

Date:January 20, 2020Posted By:Kathrin HahnCategory:Uncategorized

Business Startups with Limited Funding? Now it’s Possible!

Seeking channels to fund your marketing campaign particularly if you are a step off and want to launch your business off of ground can be quite difficult and tricky. It could take time before your company starts to rake profits and whether you like it or not, marketing is just behind operational and technical needs.

In an effort to make profits, it is imperative to spread your message regarding the service and/or product you offer. The question is left is, where you could get money to come up with effective and clever marketing campaigns? Well, one of the methods is by taking lawsuit settlement loans but if you really have tight funds, don’t fret. There are other alternatives you could try.

Start Saving

While it sounds impossible to set aside money when you are thinking of how to cope up with day-to-day expenses, saving money for yourself is actually a good option. Basically, saving even just a little per month for your marketing budget would make a huge difference as time passes by. The best part, you do not have to pay any interests or give shares away, like with other funding options.

Crowdfunding

These days, majority of the start-up businesses are utilizing this option.

It’s carried out by pitching your marketing idea or your business to willing and interested investors from different parts of the world. If they sense that your idea or business is something that they liked and has high probability to succeed, then you may be able to convince them to invest. Of course, this investment is in exchange of a certain percentage of your business.

Think of Shark Tank. Well, it is basically how it goes, minus the reality and drama of seeing your potential investors face-to-face.

Apply to the Bank

With any sterling business plans and bank, it’s feasible to be granted with business loan. Such loan can be extremely useful in fueling your marketing campaigns. However, you must be mindful of the fact that these loans come with certain interests and with that, it should be factored in when making payments on top of your cash flow. But if everything has fallen into place, this is a straightforward way of securing buffer fund for your business.

Seek Out a Grant

Well depending on the area of your business, it might be charitable or government grants that’s available for your venture. Check out the web to learn which funds are being handed to small businesses similar to yours and prepare an application to justify why you need to be granted with one.

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