MSP has developed and deployed the world’s only business intelligence tool that tells marketers how much and where to invest their marketing dollars. The result of years of development and comprised of a complete library of real-world results across all media – not just traditional media, but also new media – Compass™ is an advanced navigation tool to help guide marketers to better, more informed decisions around how they go to market.
Compass™ is comprised of tens of thousands of analytic results from real-world marketing activities (not qualitative, survey-based data, which is too inaccurate for our tools), brought together to form an innovative data cube with a patented mathematical solver to find the right answers for your business. Compass™ looks at:
- Your specific industry
- Your preferred markets
- The level of innovation in your industry
- The nature of your marketing message
- The level of creativity in your marketing
- Your current marketing allocation
- Your industry’s level of maturity and competitive mix
- Nearly thirty other variables specific to your marketing situation
Based on how you answer the questions, Compass™ assembles an accurate recommendation for budget and marketing mix based on your goals. It then tracks your results and refines its recommendations over time based on the outcomes. It is as if you have your own marketing science team working 24/7 on your business to ensure optimized spend and maximum efficiency. |
The tool allows for various scenarios to be created and tested, as well as supporting different members of your team to log in and create their own scenarios, or review and comment on the scenarios of their team. Bottom line, Compass™ will not displace creativity and innovation, but will encourage its intelligent application.
Compass™ also develops “Likely Outcomes” insights in the form of charts and downloadable spreadsheets for presentations you can make to your team or management. This way, results are estimated as impacts on your P&L, as well as specific ROI on marketing investments.
Compass™ was not developed in a vacuum, or simply by a group of technology or software executives. Compass™ was created by the world’s leading marketing scientists who are currently providing marketing ROI insights to some of the world’s largest and most valuable brands. |
