MarketShare Partners (MSP) is a strategic decision sciences firm offering the world’s leading capabilities around accountability and objective business intelligence. Co-founded by one of the founding fathers of marketing science, we focus on maximizing revenue through advanced portfolio strategy, resource allocation optimization, marketing optimization and maximizing customer equity for Fortune 500 companies. MSP’s unique amalgam of scientific rigor and artful programmatic action plans blend the latest in ROI modeling, strategic innovation, and new media.
MSP starts with the world’s best marketing scientists under one roof – industry and academic thought leaders with proven track records. And we focus on the factors that impact a company’s likelihood for success (or failure), and optimize accordingly. It is risky to only look at marketing drivers – you have to look at the drivers that impact the marketing drivers, which we uniquely are able to quantify. |
MSP focuses on what people actually do rather than what they say they do – the difference between soft, survey-based data and actual revenue behavior. Our macro view, econometric pedigree, and use of a continually updated source of data, is substantially more accurate and predictive than models built from self reported surveys on media preference and usage. While valuable, channel planning tools that utilize this methodology cannot accurately determine how much to spend on marketing and where to spend it. We use this scientific basis to drive all our solutions.
MSP has experience working with some of the world’s most respected and valued brands. As such, we have global reach and experience. Our portfolio modeling capabilities, drilling down and providing cause-effect visibility all the way from the macro to the micro, has earned us a highly-influential “seat at the table” within these global corporations.
Added to this, MSP is not tied to any media, marketing agency, data provider or consulting firm. This helps us to remain objective, both in our methods and in our assessments.
Finally, at MSP, our team is constantly and closely aligned with the world’s latest developments in emerging and new media. This vantage point gives us a unique and early understanding of how these media channels impact brands – scientifically, not just intuitively. |
