MarketShare Partners

"MarketShare Partners is focused on changing the game -- our unique blending of the latest science, strategy and technological solutions results in better models, better outcomes and predictability"

~Dave Cavander, PhD
EVP, MarketShare Partners

Dominique Hanssens, PhD

Dominique Hanssens, co-founder of MarketShare as well as the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis.

Dave Cavander, PhD

Dave Cavander, Chief Science and Innovation Officer is an experienced strategic executive with econometrics, marketing, technology and operational expertise.

Doug Rae

Doug Rae, a partner and Analytics Director of MarketShare Partners. Mr. Rae has more than 25 years of experience in analytic consulting, statistical analysis and forecasting.

Peter Cain , PhD

Peter Cain Ph.D is MSP’s Vice President of Analytics, responsible for advanced analytics for a number of MSP’s global marketers. Peter was most recently Global Vice President of Econometrics at Millward Brown Optimor.

Compass™ Resource Allocation Optimizer:

Compass™ generates specific, accurate and actionable recommendations about where you should be investing your marketing dollars based on facts about your business, your customers, and the industry you compete in.

Understand drivers of profitability:

Understanding all of your demand generation drivers like quality, price, distribution - not just marketing or media - will help you make decisions based on science, not just gut.