Press Releases

(July 28, - 2010)

Measurement and Accountability are More Important Than Ever for Marketers

(May 13, - 2010)

MarketShare Partners Appoints Peter Kellis as Chief Products Officer

(April 07, - 2010)

MarketShare Partners Appoints Philippe Lebard SVP of Strategy

(December 08, - 2009)

Jack Myers Joins MarketShare Partners' Board of Advisors

(November 12, - 2009)

Fortune 50 Marketing Executive Jim Garrity Joins MarketShare Partner's Board of Advisors

(October 27, - 2009)

Senior Modeling Executive Peter Cain, Ph.D Joins MarketShare Partners

(October 15, - 2009)

Ogilvy & Mather Worldwide partners with MarketShare Partners, deploying Compass™ for its Clients

(October 06, - 2009)

Research Guru David Poltrack Joins MarketShare Partners' Board of Advisors

(September, 09 - 2009)

MarketShare Partners and Bank of America Offer Marketing Mix Software to the Bank of America Small Business Online Community

(July, 30 - 2009)

Forbes and MarketShare Partners announce Innovative Accountability Offering for Forbes Advertisers

(April, 20 - 2009)

MarketShare Partners and IBM develop Breakthrough Solution for Media Companies

(March, 10 - 2009)

MarketShare Partners and Jim Stengel announce Partnership

(February, 25 - 2009)

MarketShare Partners announces investment from Elevation Partners

(February, 05 - 2009)

Financial Times features a team member's work on how to protect Consumer Goods Brands in a recession

(October, 14 - 2008)

David Greenberg and Stacy Jolna, Ford and TiVo Veterans, Join the Board of MarketShare
Partners

(July, 30 - 2008)

Gokul Rajaram, Google’s Former Product Director, Joins the Board of MarketShare Partners

(June, 09 - 2008)

Seasoned Accenture Executive Joins MarketShare Partners As Analytics Director.

(May, 05 - 2008)

Our team’s work for Wachovia is featured in this month’s Harvard Business Review.

(March, 31 - 2008)
MarketShare Partners Acquires The Analytic Consulting Group (ACG) - Founder Craig Stacey Joins Leadership Team

(March, 25 - 2008)
MarketShare Partners Enlists Former Wal-Mart CIO to Focus on Roll-Out of Advanced Analytic
Software for Marketing ROI

 
White Papers
Competitive Reactions to Advertising and Promotion Attacks
Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Julian Villanueva, Shijin Yoo, & Dominique M. Hanssens
Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations”?
Amit M. Joshi & Dominique M. Hanssens
Modeling Customer Lifetime Value
Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker S. Sriram

 
Compass™ Resource Allocation Optimizer:
Compass™ generates specific, accurate and actionable recommendations about where you should be investing your marketing dollars based on facts about your business, your customers, and the industry you compete in.
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Understand drivers of profitability:
Understanding all of your demand generation drivers like quality, price, distribution - not just marketing or media - will help you make decisions based on science, not just gut.
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