"It is critical to marry seasoned business leaders and strategists with our world-class team of scientists. This ensures actionable, insightful and bottomline-oriented outcomes."
~Jon Vein
Co-Founder & Managing Partner
Wes Nichols
Wes Nichols, co-founder and CEO of MarketShare Partners, is one of the industry’s most respected experts in strategic marketing and marketing accountability, with a 20 year track record of strategic marketing accountability for companies like Nissan, The Coca-Cola Company, DIRECTV, Microsoft, Electronic Arts, Mars Inc., GE, Google and numerous others. 

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Jon Vein
Jon Vein, co-founder and CEO of MarketShare Partners, bringing years of strategic marketing, operations and media industry expertise to the organization.

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Peter Kellis
Peter Kellis , Chief Products Officer, joins MarketShare Partners from Vivaki at Publicis, where he served as Senior Vice President of Global Engineering and Product Management.  Peter is responsible for developing MarketShare Partners' next wave of technology offerings as well as building a world-class product organization of engineers, product managers, marketers, sales, training and support staff. 

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Iván Markman
Iván Markman, Chief Operating and Financial Officer, has responsibility for the financial integrity of the company, oversees day-to-day operations and leads business strategy. Iván brings breadth and depth of experience, most recently with Yahoo!.

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Paul W. Bates
Paul W. Bates, VP Product Management, has 18 years of experience in research, analytics and technology.  At MarketShare Partners, Paul is responsible for developing, managing and deploying MSP’s products.  Additionally, Paul supports MSP’s continuous process improvement efforts.

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Bret Leece
Bret Leece, SVP and Managing Director, MarketShare Partners International , is a senior marketing executive with a decade of experience in marketing accountability.  Bret’s career includes executive roles at AEG, Disney and Sprint, among others.

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Hilary Perkins
Hilary Perkins, Managing Director, MarketShare Partners Europe, is a seasoned consumer marketing and modeling expert in the packaged goods and spirits industry.   Based in London, Hilary most recently has been Vice President, Marketplace Insights and New Business Ventures of Beam Global Spirits and Wine.  Reporting to the CMO, she has been responsible for strategy, planning, analytics, research and innovation. 

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Heath Podvesker
Heath Podvesker, VP, Strategic Director at MSP and responsible for a number of our clients around North America.  Heath brings over a decade of relevant experience creating and managing integrated, multi-channel marketing solutions.  He is a proven leader with analytics and its integration with the marketing and advertising process.

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Compass™ Resource Allocation Optimizer:
Compass™ generates specific, accurate and actionable recommendations about where you should be investing your marketing dollars based on facts about your business, your customers, and the industry you compete in.
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Understand drivers of profitability:
Understanding all of your demand generation drivers like quality, price, distribution - not just marketing or media - will help you make decisions based on science, not just gut.
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