MarketShare Partners

“Thanks to the Internet, media fragmentation and overworked consumers, marketing and promotional tactics, simple media mix models and traditional analytic tools that used to work aren’t performing like they used to.

We created MSP to develop the world’s leading analytics and tools to help our clients drive maximum ROI and marketing effectiveness.”

~Wes Nichols
Co-Founder and Managing Partner

World-Class Science + Real-World Industry Expertise

Our executives have an average of 28 years of industry experience. This team of seasoned professionals brings fresh strategic insights and creative solutions to help companies realize their objectives, as well as improve results of current initiatives. We are senior, results-oriented advisors who understand the needs of business leaders. We work closely with senior client management to deliver results to make the findings ‘real’ and ‘actionable’ rather than theoretical and vague.

Industry Leadership

One of MSP’s co-founders is one of the world’s leading marketing scientists, Dominique Hanssens, PhD. Dr. Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school's faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.

Combined with a former CEO of an Omnicom Group company, a career media industry executive, and senior executives from Best Buy, Goldman Sachs, Visa, Wal-Mart, Coca-Cola and Allied Domecq, to name a few, MSP is comprised of action-oriented, strategic and senior executives working with our clients to drive tangible, incremental revenue through the most cutting edge business intelligence available.

Compass™ Resource Allocation Optimizer:

Compass™ generates specific, accurate and actionable recommendations about where you should be investing your marketing dollars based on facts about your business, your customers, and the industry you compete in.

Understand drivers of profitability:

Understanding all of your demand generation drivers like quality, price, distribution - not just marketing or media - will help you make decisions based on science, not just gut.