Peter Cain Ph.D is MSP’s Vice President of Analytics, responsible for advanced analytics for a number of MSP’s global marketers. Peter was most recently Global Vice President of Econometrics at Millward Brown Optimor. Based in London, Peter was responsible for the global analytics, as well as product innovation and development. Here, he served clients such as Cadbury, Georgia Pacific, Reckitt Benckiser and others.
Prior to Millward Brown, Peter worked for ACNielsen as International Modeling and Analytics Consultant. Here, he expanded the core store-level modeling and analytics service and managed client projects for numerous international FMCG clients covering pricing, promotions and advertising decisions. Clients included Boots Healthcare, Reckitt Benckiser, Pepsi and others.
Prior to ACNielsen, Peter worked for IRI as Senior Development Consultant, where he developed advanced market level modeling and forecasting services as well as methods for assessing the long-term impact of marketing mechanics. His innovation included multi-brand modeling and forecasting tools designed to assess the impact of marketing strategies on each brand relative to all other brands within a category. Clients included ASDA and Heinz.
Peter started his corporate career at The Boots Company, the leading pharmacy retail chain in the United Kingdom, with a focus on sales models and forecasts.
Peter received his BS and MS degrees in Economics from the University of Warwick and his Ph.D in Monetary Economics and Applied Econometrics from the University of Nottingham. |
