Doug Rae
A partner and Analytics Director of MarketShare Partners. Mr. Rae has more than 25 years of experience in analytic consulting, statistical analysis and forecasting.

Prior to joining MSP, Doug was Director of Optimization Systems at iKnowtion, a Boston-based information consulting company. Here, Doug led the team of resources responsible for statistical modeling, econometric forecasting and optimization solution development.

Before joining iKnowtion, Mr. Rae served as director of quantitative analysis at Veridiem, Inc. and was responsible for the development of marketing measurement tools and managed a staff of econometricians who worked with clients in such industries as financial services and telecommunications.

In the 1970s and 1980s Mr. Rae worked for Charles River Associates of Boston before establishing his own consulting firm. Mr. Rae holds a BA in political economy from Williams College and a MA in economics from Otago University in Dunedin, New Zealand.
Compass™ Resource Allocation Optimizer:
Compass™ generates specific, accurate and actionable recommendations about where you should be investing your marketing dollars based on facts about your business, your customers, and the industry you compete in.
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Understand drivers of profitability:
Understanding all of your demand generation drivers like quality, price, distribution - not just marketing or media - will help you make decisions based on science, not just gut.
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