Co-founder of MarketShare as well as the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis.
Most recently, Dr. Hanssens served as Executive Chairman of the distinguished Cambridge-based Marketing Science Institute, a nonprofit marketing science group serving most of the Fortune 100 with their most difficult marketing challenges like quantifying word of mouth, network effects, new technology and media and the like.
Dr. Hanssens has served as an area editor for Marketing Science and an editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. The 2nd edition of his book, Market Response Models, was published in 2001 and translated in Chinese in 2003.
He has won distinguished teaching awards in the UCLA MBA and Executive MBA programs. He studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. |
