An experienced strategic executive with econometrics, marketing, technology and operational expertise.
Prior to joining MSP, Dave headed supply chain management as well as digital initiatives for Best Buy, the largest consumer electronics retailer with over 700 locations and $27 billion in sales. He was also responsible for new demand creation strategies, including tailored assortment and markdown optimization. Here, he helped create their industry-disrupting consumer segmentation strategy – where the stores were tailored to the specific consumer segments that dominated each store. This segmentation has led to double-digit comp store increases as result.
Prior, Dave was Associate Partner with Accenture and its Retail Practice. His clients included Best Buy, JC Penney’s, Macy’s, Home Depot, Starbucks and Cingular. He assisted Best Buy in its first MVNO with Virgin Mobile, and played a key role in developing Scientific Retailing models for item optimization, pricing, promotion and advertising.
Dave spent over 13 years working with Mars Inc. in various capacities, including head of consumer research. For the Office of the President for Mars Inc., Dave led a global econometric study of pet food quality, pricing and advertising across Europe, U.K., U.S., Australia and Japan. He was also Director of Trade Marketing for the Mars Inc., leading a shift to account-focused sales management and results-based trade promotion.
Prior to Mars Inc., Dave was Vice-President of Marketing Sciences at Walker Research. Clients include P&G, Ralston Purina, SC Johnson, Eli Lilly, Clorox, Kimberly Clark and others, for whom he developed unique response surface methods for new product design optimization. For Eli Lilly, Dave served as a Senior Advisor to senior marketing management for the International Division. He also led day-to-day operational planning for over 90 countries.
Dave began his career as an industry and regulatory economist with Charles River Associates, Inc. in Boston. He holds a PhD in econometrics from The University of Iowa, and graduated from Grinnell College. |
