Business Startups with Limited Funding? Now it’s Possible!

Seeking channels to fund your marketing campaign particularly if you are a step off and want to launch your business off of ground can be quite difficult and tricky. It could take time before your company starts to rake profits and whether you like it or not, marketing is just behind operational and technical needs.

In an effort to make profits, it is imperative to spread your message regarding the service and/or product you offer. The question is left is, where you could get money to come up with effective and clever marketing campaigns? Well, one of the methods is by taking lawsuit settlement loans but if you really have tight funds, don’t fret. There are other alternatives you could try.

Start Saving

While it sounds impossible to set aside money when you are thinking of how to cope up with day-to-day expenses, saving money for yourself is actually a good option. Basically, saving even just a little per month for your marketing budget would make a huge difference as time passes by. The best part, you do not have to pay any interests or give shares away, like with other funding options.

Crowdfunding

These days, majority of the start-up businesses are utilizing this option.

It’s carried out by pitching your marketing idea or your business to willing and interested investors from different parts of the world. If they sense that your idea or business is something that they liked and has high probability to succeed, then you may be able to convince them to invest. Of course, this investment is in exchange of a certain percentage of your business.

Think of Shark Tank. Well, it is basically how it goes, minus the reality and drama of seeing your potential investors face-to-face.

Apply to the Bank

With any sterling business plans and bank, it’s feasible to be granted with business loan. Such loan can be extremely useful in fueling your marketing campaigns. However, you must be mindful of the fact that these loans come with certain interests and with that, it should be factored in when making payments on top of your cash flow. But if everything has fallen into place, this is a straightforward way of securing buffer fund for your business.

Seek Out a Grant

Well depending on the area of your business, it might be charitable or government grants that’s available for your venture. Check out the web to learn which funds are being handed to small businesses similar to yours and prepare an application to justify why you need to be granted with one.

Marketing Wonder of Steve Jobs


It was after the era of Nokia, Sony-Ericsson and few other phone companies that this one big giant swallowed everyone in the competition. It is very noticeable that almost 2 out of 5 people are using iPhone and these people don’t just buy this phone to use, it is also for showcasing one’s status. What is the marketing mind of Steve Jobs?

Basic Marketing Principles to Keep


“Lucky? No. Only good marketing.” This was said on a TED Talk about business. And that is right. Business runs because somebody needs something and you are doing the job of providing what they need in exchange for a certain amount. Knowing WHO needs WHATi is a very important element in making a business plan.

Calculating Your Market Share


According to a business insider, “Population does not mean Market.” This is true once we start to consider the preferences, decision-making process, competition, purchasing power, and such factors when we talk about the market. It is also important to note that a business model will only be feasibly firm when it has a certainty about the target market since it is the market that fuels the business. Here is a quick run-through on how to calculate your market share.