How Crucial it is to have a Marketing Company work for You?

If you have never experienced working with a marketing agency before or perhaps, trying to find a new agency and wonder how they would deliver from the job and professional relationship you’d have for them, then you are in luck to find this article. Marketing firm plays an integral role for a business like for those offering title loan for a car, entertainment, commercials and infomercials, product launches and everything in between.

What Exactly a Marketing Company Do?

No two agencies are the same. Their role in a business is going to vary widely. However, typically duties and responsibilities of a company include but not limited to the following:

  • Conduct research about the products and/or services, market competition, audience and the business itself
  • Plan a strategy to strategically position the business as well as its services and/or products to the market
  • Create a marketing language and visual design for the marketing materials
  • Generate core sales and marketing pieces from presentations, websites, email campaigns, ads, landing pages, social media and so forth
  • Advise or work on marketing budget
  • Plan and perform advertising strategy that’s within the budget
  • Track and report performance
  • Gather, analyze and use marketing information and;
  • Hold quarterly or monthly meetings regarding new promotions in place

The marketing agency will do their best to know more about the industry and product, think of a strategy on how to generate or sell sales leads and so on. As soon as the visual designs and core messaging are put in place and approved by the client, the marketing firm will then create a key sales piece in launching the product brand.

Progressing the Job and Duties after Establishing the Basic Needs

In most cases, the key sales pieces will include bigger efforts like multichannel campaign funnels, sales sheets and websites. By the time when everything are in their place, the role of the marketing agency will shift to monitoring its performance, driving more traffic and then, make necessary adjustments.

Driving traffic is a critical part of the marketing agency’s job. This could take in several forms such as traditional advertising, digital ads, TV/radio as well as social media.

In most cases, these are referred to as marketing tactics. The firm and the client have to figure out what strategy would work best with the needs of the client without going beyond their budget as well.

Seeking Financial Aid through Government Endorsed Programs

Were you financially impacted by the Covid-19 outbreak? If you do, then you might just be eligible for paid family leave, unemployment insurance, disability insurance, relief from financial institutions, student loan relief and statewide moratorium on evictions.

Let us say for example that you have unfortunately loss your job or perhaps had the work hours reduced and have met the eligibility requirements, you can get Unemployment Insurance or UI benefits from the Employment Development Department of California.

California Eviction Moratorium

California has released statewide moratorium in relation to renter’s residential evictions whose financial capability suffered because of the Covid-19 pandemic. The moratorium is valid from March 27 to May 31, 2020.

Say that the virus significantly affected your capacity to pay either the entire rent or portion of it, then you should:

  • Save your financial documentation
  • Explain your current financial situation to the landlord and relay how much you could pay
  • Pay as much as you can for the rent

In the event that the landlord is still trying to force evict you for not being able to pay the rent and has done the steps mentioned, that is when you should reach out to a local legal aid provider.

Getting Relief from Financial Institutions

California worked so hard is mitigating the financial burden brought by Covid-19 among its citizens who are struggling to pay their monthly bills and mortgage.

Several financial institutions like US Bank, Wells Fargo, JP Morgan Chase, Citigroup and almost over 200 state-chartered banks have made commitment of providing financial relief for homeowners and consumers in California to help them get through tough times.

Grace Period for making Mortgage Payments

The said financial institutions will be offering mortgage-payment forbearances of around 3 months or 90 days if your finances are heavily impacted by Covid-19. This allows people to delay or reduce their monthly mortgage payment. On top of that, they have to:

  • Provide streamline process to request forbearance for Covid-19 related reasons that’s backed with proper documentation
  • Confirm the approval of as well as terms of the forbearance program and;
  • Offer the chance of extending forbearance agreement if you continue experiencing financial difficulty because of Covid-19.

It is crystal clear that the pandemic has brought severe damage to worldwide economy and its citizens. Thus, having their business to shut down, be laid off at their job and everything in between causing their finances to be heavily affected. Regardless, you need to work on your financial literacy on how to navigate through these situations such as using services from https://kaironlabs.com/ to invest in cryptocurrency and grow your money and the likes.

5 Unknown Low-Cost yet Effective Marketing Tips for Businesses

Are you currently sifting through the vastness of the internet to find a way to quickly boost your sales as well as profits? To top it off, on how you could execute such feat without having to spend significant sum of money and cause you to find experienced bankruptcy attorneys in case of unforeseen predicament?

See what will Bring You Money

If that is the case, then the tips that’ll you are about to discover in this article can be a big help in the process.

Tip number 1. Seek for low-cost methods on how you could improve the perceive value of service or product offered. Once you are done with that, perform a dry run on raising the price. Gauge your next move from the result of the price test.

Tip number 2. Limiting your customer’s decision to a question answerable by “Yes” or “No” helps big time. Of course between the two, you want them to choose the former. As much as possible, never include an option that will make them think “which one”.

This is due to the reason that the more options offered to them, the higher the chance that your consumers would procrastinate and never arrive to a decision. This ultimately makes you lose sales and profits.

Tip number 3. Give customers a demo of how low cost your service or product is. Fortunately, this can be done by giving them a breakdown of the price from its lowest time increment. For example, a product that would cost them only $1.30 a day or ($500 for the whole year). Your customers would be more enticed knowing that they only have to pay a small fee for something.

Tip number 4. Make sure to give surprise bonus to every transaction before you complete the sale. This will prevent customers to develop last minute hesitation and even change their minds to buy the product or avail your service. This is due to the reason that the surprise you offer is creating an illusion that they are getting more for their money, which in reality included in the pay they make. Again, it is all about creative marketing strategies.

Tip number 5. Prospect clients who are asking questions are oftentimes close to making a purchase. You just have to find their soft spot. You must know how you can capitalize on this and simply answering their questions will not cut. Instead, give them reasons why they should be buying your product or perhaps, personally lead them to make the purchase.

Business Startups with Limited Funding? Now it’s Possible!

Seeking channels to fund your marketing campaign particularly if you are a step off and want to launch your business off of ground can be quite difficult and tricky. It could take time before your company starts to rake profits and whether you like it or not, marketing is just behind operational and technical needs.

In an effort to make profits, it is imperative to spread your message regarding the service and/or product you offer. The question is left is, where you could get money to come up with effective and clever marketing campaigns? Well, one of the methods is by taking lawsuit settlement loans but if you really have tight funds, don’t fret. There are other alternatives you could try.

Start Saving

While it sounds impossible to set aside money when you are thinking of how to cope up with day-to-day expenses, saving money for yourself is actually a good option. Basically, saving even just a little per month for your marketing budget would make a huge difference as time passes by. The best part, you do not have to pay any interests or give shares away, like with other funding options.

Crowdfunding

These days, majority of the start-up businesses are utilizing this option.

It’s carried out by pitching your marketing idea or your business to willing and interested investors from different parts of the world. If they sense that your idea or business is something that they liked and has high probability to succeed, then you may be able to convince them to invest. Of course, this investment is in exchange of a certain percentage of your business.

Think of Shark Tank. Well, it is basically how it goes, minus the reality and drama of seeing your potential investors face-to-face.

Apply to the Bank

With any sterling business plans and bank, it’s feasible to be granted with business loan. Such loan can be extremely useful in fueling your marketing campaigns. However, you must be mindful of the fact that these loans come with certain interests and with that, it should be factored in when making payments on top of your cash flow. But if everything has fallen into place, this is a straightforward way of securing buffer fund for your business.

Seek Out a Grant

Well depending on the area of your business, it might be charitable or government grants that’s available for your venture. Check out the web to learn which funds are being handed to small businesses similar to yours and prepare an application to justify why you need to be granted with one.

Marketing Wonder of Steve Jobs


It was after the era of Nokia, Sony-Ericsson and few other phone companies that this one big giant swallowed everyone in the competition. It is very noticeable that almost 2 out of 5 people are using iPhone and these people don’t just buy this phone to use, it is also for showcasing one’s status. What is the marketing mind of Steve Jobs?

Basic Marketing Principles to Keep


“Lucky? No. Only good marketing.” This was said on a TED Talk about business. And that is right. Business runs because somebody needs something and you are doing the job of providing what they need in exchange for a certain amount. Knowing WHO needs WHATi is a very important element in making a business plan.

Calculating Your Market Share


According to a business insider, “Population does not mean Market.” This is true once we start to consider the preferences, decision-making process, competition, purchasing power, and such factors when we talk about the market. It is also important to note that a business model will only be feasibly firm when it has a certainty about the target market since it is the market that fuels the business. Here is a quick run-through on how to calculate your market share.