If you have never experienced working with a marketing agency before or perhaps, trying to find a new agency and wonder how they would deliver from the job and professional relationship you’d have for them, then you are in luck to find this article. Marketing firm plays an integral role for a business like for those offering title loan for a car, entertainment, commercials and infomercials, product launches and everything in between.

What Exactly a Marketing Company Do?

No two agencies are the same. Their role in a business is going to vary widely. However, typically duties and responsibilities of a company include but not limited to the following:

  • Conduct research about the products and/or services, market competition, audience and the business itself
  • Plan a strategy to strategically position the business as well as its services and/or products to the market
  • Create a marketing language and visual design for the marketing materials
  • Generate core sales and marketing pieces from presentations, websites, email campaigns, ads, landing pages, social media and so forth
  • Advise or work on marketing budget
  • Plan and perform advertising strategy that’s within the budget
  • Track and report performance
  • Gather, analyze and use marketing information and;
  • Hold quarterly or monthly meetings regarding new promotions in place

The marketing agency will do their best to know more about the industry and product, think of a strategy on how to generate or sell sales leads and so on. As soon as the visual designs and core messaging are put in place and approved by the client, the marketing firm will then create a key sales piece in launching the product brand.

Progressing the Job and Duties after Establishing the Basic Needs

In most cases, the key sales pieces will include bigger efforts like multichannel campaign funnels, sales sheets and websites. By the time when everything are in their place, the role of the marketing agency will shift to monitoring its performance, driving more traffic and then, make necessary adjustments.

Driving traffic is a critical part of the marketing agency’s job. This could take in several forms such as traditional advertising, digital ads, TV/radio as well as social media.

In most cases, these are referred to as marketing tactics. The firm and the client have to figure out what strategy would work best with the needs of the client without going beyond their budget as well.