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Ways on Marketing Your Lending Company

Generally, running a lending business entails a very tight and close competition within the financial industry. In fact, there is a high number of people that need cash in a hurry. Knowing this, most of them need a loan and often run to the trusted and well-established bank. Some are seeking financial aid through government endorsed programs.

So, as a lending company, how do you attract clients to go and look after your service? Basically, you need to offer them financially related promos like credit card applications through your lending company. Another way is to level up your marketing effort by doing the following steps below.

Basic Steps in Steering Up Your Lending Company

Check the following steps below to effectively market your lending company especially over the web. Click https://www.accreditloan.com/ to see an example.

Utilize content marketing

Generally, the main problem of most lending companies is that they are not able to maintain their relationship with their clients. Many clients do not have the urge to go back to the lenders to have another transaction. That’s why it is important to keep your clients that are already part of your business instead of finding new ones.

Moreover, to be able to do this, create content marketing that can help you have a better relationship with the customers. This is pretty much applicable for both existing and new clients. Aside from that, content marketing utilization can help you in updating your existing clients about your new products without noticing that you are selling them something new.

Rule in content marketing: directly write informative content for clients and not the one that is more on selling.   

Visit direct mail marketing from time-to-time

Another best way to level up your financial marketing strategy is to attempt utilizing direct mail marketing. Most people usually turn off the moment they feel that you are selling something to them. Usually, this happens due to the involvement of email marketing

However, email marketing is an effective approach when done properly. Rather than utilizing the email marketing, try to use direct mail marketing which is more on the personal side.

Utilize the Pay-Per-Click

Compared to direct mail marketing, pay-per-click or PPC is a little bit more impersonal. You just have to sit and relax and wait for someone to click over your ad. However, this is an effective marketing tool which is easy and hassle-free as well. 

How Crucial it is to have a Marketing Company work for You?

If you have never experienced working with a marketing agency before or perhaps, trying to find a new agency and wonder how they would deliver from the job and professional relationship you’d have for them, then you are in luck to find this article. Marketing firm plays an integral role for a business like for those offering title loan for a car, entertainment, commercials and infomercials, product launches and everything in between.

What Exactly a Marketing Company Do?

No two agencies are the same. Their role in a business is going to vary widely. However, typically duties and responsibilities of a company include but not limited to the following:

  • Conduct research about the products and/or services, market competition, audience and the business itself
  • Plan a strategy to strategically position the business as well as its services and/or products to the market
  • Create a marketing language and visual design for the marketing materials
  • Generate core sales and marketing pieces from presentations, websites, email campaigns, ads, landing pages, social media and so forth
  • Advise or work on marketing budget
  • Plan and perform advertising strategy that’s within the budget
  • Track and report performance
  • Gather, analyze and use marketing information and;
  • Hold quarterly or monthly meetings regarding new promotions in place

The marketing agency will do their best to know more about the industry and product, think of a strategy on how to generate or sell sales leads and so on. As soon as the visual designs and core messaging are put in place and approved by the client, the marketing firm will then create a key sales piece in launching the product brand.

Progressing the Job and Duties after Establishing the Basic Needs

In most cases, the key sales pieces will include bigger efforts like multichannel campaign funnels, sales sheets and websites. By the time when everything are in their place, the role of the marketing agency will shift to monitoring its performance, driving more traffic and then, make necessary adjustments.

Driving traffic is a critical part of the marketing agency’s job. This could take in several forms such as traditional advertising, digital ads, TV/radio as well as social media.

In most cases, these are referred to as marketing tactics. The firm and the client have to figure out what strategy would work best with the needs of the client without going beyond their budget as well.

Seeking Financial Aid through Government Endorsed Programs

Were you financially impacted by the Covid-19 outbreak? If you do, then you might just be eligible for paid family leave, unemployment insurance, disability insurance, relief from financial institutions, student loan relief and statewide moratorium on evictions.

Let us say for example that you have unfortunately loss your job or perhaps had the work hours reduced and have met the eligibility requirements, you can get Unemployment Insurance or UI benefits from the Employment Development Department of California.

California Eviction Moratorium

California has released statewide moratorium in relation to renter’s residential evictions whose financial capability suffered because of the Covid-19 pandemic. The moratorium is valid from March 27 to May 31, 2020.

Say that the virus significantly affected your capacity to pay either the entire rent or portion of it, then you should:

  • Save your financial documentation
  • Explain your current financial situation to the landlord and relay how much you could pay
  • Pay as much as you can for the rent

In the event that the landlord is still trying to force evict you for not being able to pay the rent and has done the steps mentioned, that is when you should reach out to a local legal aid provider.

Getting Relief from Financial Institutions

California worked so hard is mitigating the financial burden brought by Covid-19 among its citizens who are struggling to pay their monthly bills and mortgage.

Several financial institutions like US Bank, Wells Fargo, JP Morgan Chase, Citigroup and almost over 200 state-chartered banks have made commitment of providing financial relief for homeowners and consumers in California to help them get through tough times.

Grace Period for making Mortgage Payments

The said financial institutions will be offering mortgage-payment forbearances of around 3 months or 90 days if your finances are heavily impacted by Covid-19. This allows people to delay or reduce their monthly mortgage payment. On top of that, they have to:

  • Provide streamline process to request forbearance for Covid-19 related reasons that’s backed with proper documentation
  • Confirm the approval of as well as terms of the forbearance program and;
  • Offer the chance of extending forbearance agreement if you continue experiencing financial difficulty because of Covid-19.

It is crystal clear that the pandemic has brought severe damage to worldwide economy and its citizens. Thus, having their business to shut down, be laid off at their job and everything in between causing their finances to be heavily affected. Regardless, you need to work on your financial literacy on how to navigate through these situations such as using services from https://kaironlabs.com/ to invest in cryptocurrency and grow your money and the likes.

5 Unknown Low-Cost yet Effective Marketing Tips for Businesses

Are you currently sifting through the vastness of the internet to find a way to quickly boost your sales as well as profits? To top it off, on how you could execute such feat without having to spend significant sum of money and cause you to find experienced bankruptcy attorneys in case of unforeseen predicament?

See what will Bring You Money

If that is the case, then the tips that’ll you are about to discover in this article can be a big help in the process.

Tip number 1. Seek for low-cost methods on how you could improve the perceive value of service or product offered. Once you are done with that, perform a dry run on raising the price. Gauge your next move from the result of the price test.

Tip number 2. Limiting your customer’s decision to a question answerable by “Yes” or “No” helps big time. Of course between the two, you want them to choose the former. As much as possible, never include an option that will make them think “which one”.

This is due to the reason that the more options offered to them, the higher the chance that your consumers would procrastinate and never arrive to a decision. This ultimately makes you lose sales and profits.

Tip number 3. Give customers a demo of how low cost your service or product is. Fortunately, this can be done by giving them a breakdown of the price from its lowest time increment. For example, a product that would cost them only $1.30 a day or ($500 for the whole year). Your customers would be more enticed knowing that they only have to pay a small fee for something.

Tip number 4. Make sure to give surprise bonus to every transaction before you complete the sale. This will prevent customers to develop last minute hesitation and even change their minds to buy the product or avail your service. This is due to the reason that the surprise you offer is creating an illusion that they are getting more for their money, which in reality included in the pay they make. Again, it is all about creative marketing strategies.

Tip number 5. Prospect clients who are asking questions are oftentimes close to making a purchase. You just have to find their soft spot. You must know how you can capitalize on this and simply answering their questions will not cut. Instead, give them reasons why they should be buying your product or perhaps, personally lead them to make the purchase.

Cash Flow Management : A Critical Financial Aspect When Running a Business

Cash flow management is critical to all types of businesses. Large or small, entities with cash flow issues often struggle when meeting monthly financial obligations. Aside from payment of day-to-day overhead costs including payroll, businesses might need additional cash to settle payments to suppliers, pay loan amortizations and in some cases, to invest in new equipment or technology, as well as make plans for expansion.

That is why cash flow is regarded by many as the primary indicator of the health of their business enterprise. A positive cash flow means money projected to flow in as results of business operation exceeds the funds needed to meet financial obligations as they fall due.

Conversely, a negative cash flow denotes that the business does not generate the expected income or has trouble in collecting and managing their receivables,converting their inventories, paying their expenses and liabilities.

Organizing the Basic Elements of the Cash Flow Concept

Based on what has been described above, there are three activities driving the cash flow of a business: business operation, financing and investing. A good business practice is to organize the financial information of the three activities by way of a Cash Flow Statement. That way, they can determine the actual financial conditions of a business.

An even better practice is to use those financial data in making monthly Cash Flow Projections. The projections will then serve as income benchmark and investment and financing parameters to follow when making financial decisions.

Cash Flow from Business Operations include cash received from customers during the month, whether as C.O.D. or as collection of receivables due within the month. This will be reduced by cash paid to meet ordinary operating expenses and payment to suppliers in the same month.

Cash Flow from Investing Activities Cash disbursed to purchase additional equipment, software or other forms of capital expenditure.

Cash Flow from Financing Activities – Money coming from this particular activities include the business owner’s investments, and funds derived from bank loans or lending institutions. Reductions of cash flowing from these activities will be by way of payments to periodically settle related loan/s and partial withdrawals made by the business owner.

Businesses structured as C corporations present different kinds of investment activities as they deal with issuing shares of stock for subscriptions as well as pay dividends to stockholders.

Rental Businesses Not Exempt from Cash Flow Issues

Although rental businesses may seem less complicated that those engaged in manufacturing, trading and service-providing businesses, landlords are likewise susceptible to cash flow issues. Problems usually arise when a great number of tenants do not pay on time or eventually fail to settle the defaulted payments.

Landlords with multiple properties and firms invested in property rentals, usually hire project management professionals to avoid cash flow struggles. Many have come to realize that the root cause of rental defaults are results of inadequate tenant screening or insufficient background checking.

U.S. states have sifferent laws that limit the reasons by which applicants can be rejected as tenants. Still legal reasons for rejections are usually supported by documents or recommendations gathered by way of background checking.

In Georgia, Atlanta, property management stockbridge companies offer conventional services that come with guaranteed results. These may include assurances for tenant replacement, pet damage protection, best price for property repair and similar other promises, all serving as proof that their property management services can bring positive cash flow results.

Tips For Better Budgeting For The Year Ahead

The annual budgeting process is often inefficient, time-intensive and provides little value. The practice of budgeting shows that successful companies look beyond the financial content and also focus on ‘soft’ aspects such as culture and behavior. It is precisely this combination that enables companies to improve their results and strengthen their competitive position. After the summer, many companies restart their budgeting process to prepare the budget for next year.

The Importance and Use of Budgets Within an Organization

As an alternative, there has been a talk of ‘beyond budgeting’ for years, whereby the budget cycle is completely discarded. There are indeed companies that no longer have an annual budget round but work with ‘rolling forecasting’. However, this is a bridge too far for most companies. They do not want to abolish the budget but strive for a more efficient and effective process. But this should not be the case. Budgeting allows companies to look at current financial data whether the company has sufficient funds for future projects or whether the company needs to take out a loan, no guarantor needed. These are just a few scenarios where budgeting can help.

What does the budget process look like?

The process starts with the objectives and strategy an operating budget a liquidity budget an investment budget a balance sheet forecast. Project organizations – such as construction companies, machine manufacturers or business service providers – must also prepare a project budget as a fifth component.

How can the process and quality of the output be improved?

The budget cycle does not seem like ‘rocket science’ but is a difficult process in practice. It is not uncommon for companies to spend months discussing and adjusting the figures.

Ensure clear roles and responsibilities

The budgeting process is not a financial party for the CFO and controllers, but a company-wide process in the context of the strategy. The process is coordinated by ‘finance’ but the input must come from ‘the business’. After all, business managers can better assess what needs to be done and what is required for that. The business is the budget holder and owner of the figures, finance is responsible for the process and must make it into a coherent whole.

Don’t start too early and make a schedule

A budget is the result of the business plans. The condition is that the budget cycle has a short lead time and that there is a clear schedule stating who, what and when should be done.

Start with the sales, end with the cash

The budget process starts with the preparation of the operating budget. Finally, the liquidity budget can be made with cash flows from operational, investment and financing activities. If the company is ‘short of money’ then additional financing must be looked into in a timely manner.

Work with current data

Build the budget ‘bottom-up’ with volumes and rates or cost prices. Controllers need these input variables in their financial models to arrive at euro amounts. In addition, this allows the differences between the budget and the realization to be analyzed better later.

Manage the data

Special budgeting software can then offer a solution. There are also ERP systems in which the budget is made so that the realization can easily be compared with the budget later.

Work with scenarios

Scenarios are not predictions, but descriptions of a possible future. They provide insight into the consequences of potential events and help companies prepare for this. The development of scenarios is a learning process in which consideration is given to what the company can do if a certain event or situation occurs. By changing the input variables in the budget, what / if analyzes can be performed.

If the budget model is set up properly, then the scenarios not only pass on to the result but also to the balance sheet and cash flows. This allows companies to anticipate potential liquidity shortages and additional capital needs in a timely manner.

Budgeting is a useful activity if it is not seen as a financial exercise.

Financing the Cannabis Business: How to Manage It Properly?

Basically, the issue regarding the proper funding of the cannabis business is the complexity of its legalization. Based on the federal level, marijuana is actually not legal. However, when it comes to its utilization for recreational purpose, it is approved legally within nine states and in Washington DC. At the same time, it is also decriminalized broadly in many states.

Because of this decriminalization, the market is generally the main focus for those wanting to put up a cannabis business.

Bank Financing for Cannabis Industry

Since challenges for the marijuana industry still do arise because a go signal was not yet totally provided by the federal government. Having this scenario, almost all banks are under the governance of the federal government. However, the federal government categorized cannabis-related transactions as a criminal act, banks covered under the federal government cannot handle any cannabis money for Stocktrades.ca.

This is applicable even if the reasons for needing the money is for personal use won’t be a cause for approval. The main reason is that the bank is covered by the laws on money laundering. Once the bank is caught doing a money laundering act, heavy penalties should be imposed.

Alternative Financing Options for Cannabis Business

Since bank financing for marijuana business is not feasible, good thing, there are other financing options available. However, these alternatives are not the ideal ones, they are less stable compared to banks. Luckily, since they are not regulated under the FDIC, they are not obliged to comply on the same financial laws. And, another thing is that cannabis business startups with limited funding can now be possible.

Equity fund

Actually, there are three primary ways in order to get funding through equity. These are crowdfunding, angel investors, and venture capital firms.

Crowdfunding – this funding is very common for business start-ups.
Angel investors – this funding has an AngelList which contains section intended for assisting those who are in need of investing in cannabis.
Venture capital – this option is good for those who are planting funds for start-ups.

Debt fund

This financial options can be feasible through getting of loans via business credit cards. However, this seems to be a little bit trickier compared to the first one.

Online lenders – they offer short-term funding for marijuana business. But, they don’t give credit cards.
Debit system – the use of credit cards are permitted but a special debit system can be used.
POS systems – this funding system can allow to handle starting from the very beginning of the process up to the end point of sale.

Business Startups with Limited Funding? Now it’s Possible!

Seeking channels to fund your marketing campaign particularly if you are a step off and want to launch your business off of ground can be quite difficult and tricky. It could take time before your company starts to rake profits and whether you like it or not, marketing is just behind operational and technical needs.

In an effort to make profits, it is imperative to spread your message regarding the service and/or product you offer. The question is left is, where you could get money to come up with effective and clever marketing campaigns? Well, one of the methods is by taking lawsuit settlement loans but if you really have tight funds, don’t fret. There are other alternatives you could try.

Start Saving

While it sounds impossible to set aside money when you are thinking of how to cope up with day-to-day expenses, saving money for yourself is actually a good option. Basically, saving even just a little per month for your marketing budget would make a huge difference as time passes by. The best part, you do not have to pay any interests or give shares away, like with other funding options.

Crowdfunding

These days, majority of the start-up businesses are utilizing this option.

It’s carried out by pitching your marketing idea or your business to willing and interested investors from different parts of the world. If they sense that your idea or business is something that they liked and has high probability to succeed, then you may be able to convince them to invest. Of course, this investment is in exchange of a certain percentage of your business.

Think of Shark Tank. Well, it is basically how it goes, minus the reality and drama of seeing your potential investors face-to-face.

Apply to the Bank

With any sterling business plans and bank, it’s feasible to be granted with business loan. Such loan can be extremely useful in fueling your marketing campaigns. However, you must be mindful of the fact that these loans come with certain interests and with that, it should be factored in when making payments on top of your cash flow. But if everything has fallen into place, this is a straightforward way of securing buffer fund for your business.

Seek Out a Grant

Well depending on the area of your business, it might be charitable or government grants that’s available for your venture. Check out the web to learn which funds are being handed to small businesses similar to yours and prepare an application to justify why you need to be granted with one.

Marketing Wonder of Steve Jobs


It was after the era of Nokia, Sony-Ericsson and few other phone companies that this one big giant swallowed everyone in the competition. It is very noticeable that almost 2 out of 5 people are using iPhone and these people don’t just buy this phone to use, it is also for showcasing one’s status. What is the marketing mind of Steve Jobs?

Basic Marketing Principles to Keep


“Lucky? No. Only good marketing.” This was said on a TED Talk about business. And that is right. Business runs because somebody needs something and you are doing the job of providing what they need in exchange for a certain amount. Knowing WHO needs WHATi is a very important element in making a business plan.

Calculating Your Market Share


According to a business insider, “Population does not mean Market.” This is true once we start to consider the preferences, decision-making process, competition, purchasing power, and such factors when we talk about the market. It is also important to note that a business model will only be feasibly firm when it has a certainty about the target market since it is the market that fuels the business. Here is a quick run-through on how to calculate your market share.